By mixing styles and stories, Knowing Cotton Otherwise creates a multifaceted experience, inviting visitors to explore and discover cotton otherwise. A space where visitors are challenged to question the content, examine their ideas, engage together in a process of self-reflection and critical consideration.
Where does cotton come from? How is it grown? What is the future of cotton and the role of innovation? How should we relate to the more questionable aspects of cotton, from its history of forced migration to more modern-day challenges? And how can we celebrate cotton, the connections it creates and the opportunities around it?
The exhibition invites dialogue, encourages play and sparks wonder in an atmosphere that inspires coming together, exchanging and togetherness. The combination of art, design and science creates a colourful and interactive space that allows visitors to explore, absorb and reflect on their experience with public and educational programmes where they can further dive into these topics.
Knowing Cotton Otherwise opened its doors to the public on October 7, 2022 and will run for a year in the Fashion for Good Museum at Rokin 102 in Amsterdam.