About us

Fashion is stuck in a pattern of ‘take-make-waste’, which causes devastating environmental impacts, not to mention huge economic losses. On average, we buy 60% more clothing than we did 15 years ago — but we keep each item only half as long. Plus, it is estimated that nearly 60% of all clothing produced ends up being burned or in landfills within one year of being made. It doesn’t need to be this way. The fashion industry can transform from the linear ‘take-make-waste’ model to a circular Good Fashion approach that is restorative and regenerative by design.

sustainable fashion

We believe that Good Fashion is not only possible, it is within reach — what the industry lacks are the resources, tools and incentives to put it into relentless practice. Our mission at Fashion for Good is to bring together the entire fashion ecosystem through our Innovation Platform and as a convenor for change.

The ‘Good’ in Fashion for Good™

Good fashion is not fashion that simply looks good or is mostly good. It is good in five important ways:

Good Materials  –  safe, healthy and designed for reuse and recycling
Good Economy  – growing, circular, shared and benefiting everyone
Good Energy  – renewable and clean
Good Water  – clean and available to all
Good Lives  – living and working conditions that are just, safe and dignified

“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not simply take, make, waste, but rather take, make, renew, restore.
– William McDonough, Co-founder Fashion for Good

By sharing ‘The Five Goods’ widely with practicality and wisdom, and by demonstrating that they can create good fashion that is more attractive, accessible and affordable than its opposite, Fashion for Good will guide the sector with an aspirational model that all can use; a genuine and accountable framework with the promise of social, economic and environmental prosperity.


Innovation Platform

At the core of Fashion for Good is our Innovation Platform, where we focus on sparking and scaling technologies and business models that have the greatest potential to transform the industry. We provide support to innovators based on their business maturity through three key programmes: our Accelerator, our Scaling Programme and our Good Fashion Fund.


Convenor for Change

Alongside our Innovation Platform, our hub in Amsterdam houses our Fashion for Good Experience and our Circular Apparel Community. We are also committed to openly share circular apparel best practices in our Good Fashion Guide — you can find all our downloadable tools and guides in our Resource Library.


Call for Collaboration

Launched in March 2017 with founding partner Laudes Foundation (formerly C&A Foundation) and an open invitation to the entire apparel industry to join, Fashion for Good connects brands, producers, retailers, suppliers, non-profit organisations, innovators and funders to work together in their shared ambition to make the fashion industry a force for good.

By providing the inspiration and information needed to make it possible, we are revolutionising the fashion industry so that people, companies and the planet can flourish together. Together we are reimagining the way fashion is designed, made, worn and reused.

Join us on the journey.


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Good news

We pull together the latest news, insights, events and helpful information to help you make fashion a force for good.