Fashion for Good Museum (2017-2024)

The Fashion for Good Museum in Amsterdam was the first and (to date) only interactive museum focused on sustainable fashion and innovation. It aimed to educate visitors about the environmental and social impacts of the fashion industry and to inspire them to make more sustainable choices. The museum featured innovative materials, explained the production process of a t-shirt, highlighted the history of the fashion industry, telling unknown stories of fashion production, consumption and wearing through exhibitions, public programming and educational projects.

It offered hands-on experiences where visitors could learn about and engage with new technologies and a wide range of practices in sustainable fashion, engage in layered conversations, as well as become part of a community of like-minded individuals. Additionally, the museum highlighted the stories of various brands and designers leading the way in creating a better fashion industry for people and the planet.

    Past Exhibitions

    Discover some of our past exhibitions on this page. Read up on our approaches to sustainable exhibition development and discover the artists and designers we featured in our exhibitions GROWKnowing Cotton Otherwise and What Goes Around Comes Around.

    Educational Resources

    Change starts with the new generation of industry professionals, but also with the individual consumer. Our educational programmes and tools help younger generations understand their role in the narrative, giving them the knowledge and tools to take action and change fashion for the better.

    Museum Legacy

    On this page you find our Museum legacy document, celebrating the incredible journey of the Fashion for Good Museum. As the Museum doors have closed on June 5th, 2024, we want to extend our deepest gratitude to you, our amazing community of conscious consumers and visitors.

Our purpose

The aim of the Fashion for Good Foundation is to promote and stimulate a sustainable and responsible clothing industry, which means, clothing produced with attention to the impact on people and the environment and, also, directly or indirectly related to or for this purpose or may be beneficial to this, everything in the broadest sense of the word, provided that it is in the general interest.

Stichting Fashion for Good (Fashion for Good Foundation) was incorporated on 17 October 2017. It has an at arm’s length service contract relationship with Fashion for Good BV which hosts the Innovation Platform activities.

How did we work towards our goal

  • Establishing the Fashion for Good Museum, a sustainable fashion museum where the developments and innovations in the clothing industry are brought to the attention of a wide audience.

  • Collaborating with parties that have innovative ideas regarding the clothing industry.

  • Developing a community of likeminded individuals in order to catalyse a movement whose reach extends far beyond the foundation.

  • Performing all such legitimate activities that are necessary, useful or desirable to promote, establish or achieve the objectives of the foundation.

The team

From left to right: Hester Mauduit, Holly Byrne, Blau Oijnhausen, Mia Ivankovic, Yael Vink, Isa Valk, Olivia Tudor, Lucienne Walstra, Katrin Ley, Marta Matera, Alyxandra Westwood, Rosalie van der Harst, Maritte Joseph, Djamila Fontaine Ngongo, Sophie Jager van Duren, Tadhg Read, Stephanos Demosthenous, Karen Zarazua Gasque, Parnika Matur, Michèle Noten, Hyunji Kim, Anne-Ro Klevant Groen. Not pictured: Renée Buitendijk, Sandra Brinkmann.

Annual Reports

Annual Report 2023

Annual Report 2022

Annual Report 2021

Annual Report 2020

Annual Report 2019

ANBI Forms & Policy Plans

ANBI Form 2023

ANBI Form 2022

Policy Plan 2022

ANBI Form 2021

ANBI Form 2020


Supervision & Management

In addition to laws and regulations, the Fashion for Good Foundation applies the principles of the Culture Governance Code (the “Code”) and Code of Ethics for Museums. The foundation believes it is important that its purpose is implemented in a transparent and honest manner through division of responsibilities. The Fashion for Good Foundation periodically tests its way of working, policies, website annual report against the Code. These rules apply to all Board members and staff (directly and indirectly employed) of Fashion for Good Foundation; they are encouraged to actively apply the rules of the Code.

The Fashion for Good Foundation has a Board with five members (Board Fashion for Good Foundation). The Board is responsible for setting strategic direction and steering the general course of affairs. The term of appointment is set at a maximum of four years.

The daily activities of the Museum are executed by the General Manager Museum, who has the following responsibilities:

  • Planning & implementation of themes, events, and special programmes
  • Engaging and managing relationships with Donors
  • Execution and monitoring of Experience KPI’s
  • Preparation of reporting requirements (e.g. board meeting documents)



The remuneration policy of Fashion for Good Foundation fits the character of the institution and is in accordance with statutory regulations. The members of the Board receive no remuneration for their work.

Independence & Integrity

Independence and integrity are important pillars of the Fashion for Good Foundation and are incorporated into the Code. Specifically, principle 3 reads: “Directors and Supervisors are independent and act with integrity. They are alert to conflicts of interest, avoid unwanted conflicts of interest and handle conflicts of interest in a transparent and careful manner.” The Board oversees, discusses, and evaluates possible conflicts of interest during its meetings. The Board is open about this within the organisation and to external stakeholders.


Stichting Fashion for Good is recognised by the Dutch tax authorities as an ANBI. ANBI stands for Algemeen Nut Beogende Instelling or public benefit organisation.

  • Phone: (+31) 20 261 9680
  • Visiting Address:  Rokin 102, 1012 KZ Amsterdam
  • Mailing Address:  Watersteeg 3, 1012 KZ Amsterdam
  • RSIN:  858038262
  • KvK:  69852537

Profile & Composition of the Board  

Click here for an overview of the profile sketches. 

Stichting Board Members