21st JANUARY 2021
AMSTERDAM – Nature is often the source of inspiration in the fashion world, but unfortunately, it is also plundered for fast fashion. The system behind the fashion industry must change; a circular industry is the answer and new materials that are more sustainable than current conventional fabrics are an important part of this.
That’s why Fashion for Good is starting the GROW talent project, a 3-month programme from July 2021 – in which innovative biomaterials are used to create the next generation of sustainable fashion, showing the future of fashion in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021.
In collaboration with fashion designer Iris van Herpen and a professional jury, comprising of Vogue editor-in-chief Rinke Tjepkema, creative directors of Botter and Nina Ricci Rushemy Botter and Lisi Herrebrugh, and designer and inventor Daan Roosegaarde, Fashion for Good is looking for creatives to participate in the project. The selected design talents will use biomaterials, such as “silk” made from orange peels, fibres made from banana plants and “leather” made from cork, corn, coconut husks and rice to name a few, to create sustainable fashion. In addition to the designers, Fashion for Good is looking for content creators to capture the design journey and share this with the outside world.
“The global challenges we face are signs of bad design. We are damaging Mother Earth with our CO2 emissions and rising sea levels. Let’s design together and come up with techniques to get out of this. ” – Daan Roosegaarde
Fashion designer Iris van Herpen kicks off GROW talent in July 2021, presenting a unique creation crafted from material made by Orange Fiber (a silk-like fabric made from orange peel waste), which will be showcased later this year.
The 3-month programme offers personal guidance from the jury, as well as mentors such as fashion designer Reuben Selby, exhibition designer Harm Rensink and the Fashion for Good team.
The final creations and content will be presented in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021, and open to an international audience through virtual tours.
“The creativity of a new generation of designers defines the future of fashion and shapes the soul of Vogue. I see it as our job to help develop new talent and provide a platform in Vogue.” – Rinke Tjepkema
The GROW talent project is a part of Fashion for Good’s upcoming, year long theme GROW, which dives into the world of sustainable biomaterials and through a series of exhibitions and programming. To find more information about the GROW talent project, exhibition and jury visit: https://fashionforgood.com/grow-talent/ and check out the Fashion for Good Press Portal for images and material.
CALL FOR CREATIVES; HOW TO PARTICIPATE?
Creatives can apply on the Fashion for Good website https://fashionforgood.com/grow-talent/ no later than 31st of March 2021.
Follow the progress of the project on our Instagram!
The GROW talent project has received funding from the Bio-Based Industries Joint Undertaking, under the European Union’s Horizon 2020 research and innovation programme under the project Allthings.bioPRO, grant agreement N° 887070, as well as the support of the Amsterdams Fonds voor de Kunst.
At Fashion for Good, we are proud of our Good Fashion community and focus on partnerships with a focus on creating a positive impact and building positive change worldwide. We value having a diverse team with different viewpoints and believe we need to do things differently to drive innovation and drive change. We are an international team, currently with 11 nationalities, dedicated to creating an inclusive environment where everyone is welcome to be themselves and do their best. We assess all candidates for the GROW talent project – together with the jury – purely on the basis of their creativity, qualifications and experience.