A collaborative 3-month project to create a sustainable fashion exhibition from start to finish.
Nature is often the source of inspiration in the fashion world, but unfortunately, it is also plundered for fast fashion.
The system behind the fashion industry must change; a circular industry is the answer and new materials that are more sustainable than current conventional fabrics are an important part of this.
That’s why Fashion for Good launched the GROW talent project, a 3-month programme from July 2021 – in which innovative biomaterials are used to create the next generation of sustainable fashion, showing the future of fashion in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021.
In collaboration with fashion designer Iris van Herpen and a professional jury, comprising of Vogue editor-in-chief Rinke Tjepkema, creative directors of Botter and Nina Ricci Rushemy Botter and Lisi Herrebrugh, and designer and innovator Daan Roosegaarde, Fashion for Good is looking for creatives to participate in the project. The selected design talents will use biomaterials, such as “silk” made from orange peels, fibres made from banana plants and “leather” made from cork, corn, coconut husks and rice to name a few, to create sustainable fashion. In addition to the designers, Fashion for Good is looking for content creators to capture the design journey and share this with the outside world.
Fashion designer Iris van Herpen kicks off GROW talent in July 2021, presenting a unique creation crafted from material made by Orange Fiber (a silk-like fabric made from orange peel waste), which will be showcased later this year.
The 3-month programme offers personal guidance from the jury, as well as mentors such as fashion designer Reuben Selby, exhibition designer Harm Rensink and the Fashion for Good team.
The final creations will be presented in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021, and open to an international audience through virtual tours.
The global challenges we face are signs of bad design. We are damaging Mother Earth with our CO2 emissions and rising sea levels. Let's design together and come up with techniques to get out of this.
My work is deeply rooted within nature, stitching the intricacies of craftsmanship with the pioneering spirit of innovation, I aim to blur the lines between art and design. The GROW talent project is a great example of how collaboration and innovation can help improve making sustainability the norm.
The future of fashion is less about enriching yourself and more about taking care of the planet. That’s why we are taking part in the Fashion for Good GROW talent project, to guide and inspire the next generation of fashion creatives.
The creativity of a new generation of designers defines the future of fashion and shapes the soul of Vogue. I see it as our job to help develop new talent and provide a platform in Vogue.
The final selection of talent will be announced in the first week of May via the Fashion for Good online channels.
At Fashion for Good, we are proud of our Good Fashion community and focus on partnerships with a focus on creating a positive impact and building positive change worldwide. We value having a diverse team with different viewpoints and believe we need to do things differently to drive innovation and drive change. We are an international team, currently with 11 nationalities, dedicated to creating an inclusive environment where everyone is welcome to be themselves and do their best. We assess all candidates for the GROW talent project – together with the jury – purely on the basis of their creativity, qualifications and experience.
1. What are biomaterials?
Biobased is often defined as a material or fabric that is fully or partly derived from materials of biological origin. When you think about the terms ‘bio-based’ or ‘bio-materials’, probably the first thing that comes to mind are materials like: cotton, linen and hemp. But the world of biomaterials is way bigger and ever evolving. Think as big as: orange silk, algae material, spider silk, banana fabric and coconut leather
2. Is it possible to apply for the GROW talent project if you are not residing in The Netherlands?
Unfortunately, because of travel uncertainties as a result of Covid-19, it is not possible to apply if you are not residing in The Netherlands. We are only selecting Dutch residents because we want the talents to remain close during the entire duration of the exhibition following the project. Temporarily moving to the Netherlands, for the three months that the programme lasts, will not be enough to meet those requirements.
3. I’m a fashion designer, what will the GROW talent project entail for me?
As a selected fashion designer you will start a 3 month journey (July, August and September to make a garment/showpiece that will be exhibited in the Fashion for Good museum from October 2021 on.
During these months will receive biomaterials to create the museum piece, feedback from the jury, mentor sessions, access to masterclasses and guidance from innovators and the Fashion for Good team, and you will increase your knowledge on biomaterials and sustainable fashion.
4. I’m a content creator, what will the GROW talent project entail for me?
As the selected content creator you will capture (video and/or photo) the 3-month fashion journey, from drawing board to final exhibition. You’ll follow the fashion designers, create social media content, get the chance to record interviews, get behind the scenes, do fashion shoots and show the final exhibition. Your content shows the audience the story behind the new exhibition.
During these months you will get a lot of artistic freedom, feedback from the jury, mentor sessions, access to masterclasses and guidance from he Fashion for Good team. Your content will be shared through our (social) channels and with the international press.
5. I’m a copywriter, what will the GROW talent project entail for me?
As the selected copywriter you will craft memorable stories about the journey of a group of upcoming fashion designers, create social meda content, do Q&As, make descriptions for the museum pieces, use a bit of marketing magic and create communication for the final exhibition. Your content shows the audience the story behind the new exhibition.
During these months you will get a lot of artistic freedom, feedback from the jury, mentor sessions, access to masterclasses and guidance from the Fashion for Good team. Your content will be shared through our (social) channels and with the international press.
6. Is there a specific target group/age limit for the GROW Talent project?
No, every person above 16 years old, if residing in The Netherlands, can apply.
7. What is the timeline of the project and how much time will I have to spend on it?
The exact timeline of the programme will be announced in the upcoming weeks. To give you an idea of the planning: you’ll have a weekly check-in, a monthly masterclass and mentor sessions in July, August and September. The remaining time is for you to work on the project. Note that the sessions will be both physical and digital.If you send us your application and you’ve been selected (will be announced on May 3), you will receive a detailed schedule!
8. How should I approach the visual answer aspect of the application?
It is important that you show us your skills and creativity in your visual answer, how you do this is up to you. You can think of, for example, a photo collage, showreel, a text. Bear in mind that the visual part of the application should be no longer than 2 pages or 2 minutes of recordings.
9. Should the visual answer/proposed design piece be of commercial interest?
No, for this project we are looking for talents that create museum pieces rather than sellable products so be as creative and innovative as you like! However, do bear in mind that sustainability is key to your design.
10. Will participants be paid?
As a participant you will receive a stipend for your work and access to materials for your creations.
11. Does it cost anything to apply?
No, applying for the GROW talent project is free of charge.
12. Will there be a winner and will the winner receive a price?
If you are selected for the GROW talent project by the jury you are already a winner! The creations of the selected talents will all be exhibited in the Fashion for Good museum and will be extensively promoted through social media and press.
13. Will my work be insured during the exposition?
Yes, everything that is presented in the exposition is covered by the conditions of our art insurance.
14. Are Covid-19 measures taken into account?
Yes, during the entire duration of the project and while the exposition is open to the public we follow the guidelines and advice of the government and RIVM.
15. Do you have any other questions?
Send an email to firstname.lastname@example.org
The GROW talent project has received funding from the Bio-Based Industries Joint Undertaking, under the European Union’s Horizon 2020 research and innovation programme under the project Allthings.bioPRO, grant agreement N° 887070, as well as the support of the Amsterdams Fonds voor de Kunst.
The GROW talent project is a part of our upcoming, year long theme GROW, and is supported by the Amsterdam Fund for the Arts and the European Union’s research and innovation programme, Horizon 2020 as part of the Allthings.bioPRO project. The GROW theme will delve into the world of sustainable “biomaterials” such as “silk” made from orange peels, fibres made from banana plants and “leather” made from cork, corn, coconut husks and rice to name a few, and investigate how these can be turned into fashion items. On March 30, 2021, the first GROW exhibition – GROW expo 1.0 – will open its doors in the Fashion for Good Museum at Rokin 102, in Amsterdam. It shows which innovative biomaterials will change the future of fashion.
The second exhibition, GROW expo 2.0, is showcasing the results of the GROW talent project, which will open its doors in October 2021.