Fashion for Good is looking for creatives to make sustainable fashion with our new project — GROW talent.


Nature is often the source of inspiration in the fashion world, but unfortunately, it is also plundered for fast fashion.

The system behind the fashion industry must change; a circular industry is the answer and new materials that are more sustainable than current conventional fabrics are an important part of this.

That’s why Fashion for Good is starting the GROW talent project, a 3-month programme from July 2021 – in which innovative biomaterials are used to create the next generation of sustainable fashion, showing the future of fashion in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021.



In collaboration with fashion designer Iris van Herpen and a professional jury, comprising of Vogue editor-in-chief Rinke Tjepkema, creative directors of Botter and Nina Ricci Rushemy Botter and Lisi Herrebrugh, and designer and innovator Daan Roosegaarde, Fashion for Good is looking for creatives to participate in the project. The selected design talents will use biomaterials, such as “silk” made from orange peels, fibres made from banana plants and “leather” made from cork, corn, coconut husks and rice to name a few, to create sustainable fashion. In addition to the designers, Fashion for Good is looking for content creators to capture the design journey and share this with the outside world.

Fashion designer Iris van Herpen kicks off GROW talent in July 2021, presenting a unique creation crafted from material made by Orange Fiber (a silk-like fabric made from orange peel waste), which will be showcased later this year.



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The 3-month programme offers personal guidance from the jury, as well as mentors such as fashion designer Reuben Selby, exhibition designer Harm Rensink and the Fashion for Good team. 

The final creations will be presented in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021, and open to an international audience through virtual tours.

If you’re an up and coming design talent or are impeccable at storytelling through word and/or image, and you would like to share your work with the world, then apply to GROW talent now via the form below.

My work is deeply rooted within nature, stitching the intricacies of craftsmanship with the pioneering spirit of innovation, I aim to blur the lines between art and design. The GROW talent project is a great example of how collaboration and innovation can help improve making sustainability the norm.

Iris van Herpen
Fashion Designer

The global challenges we face are signs of bad design. We are damaging Mother Earth with our CO2 emissions and rising sea levels. Let's design together and come up with techniques to get out of this.

Daan Roosegaarde
Artist and Innovator

The future of fashion is less about enriching yourself and more about taking care of the planet. That’s why we are taking part in the Fashion for Good GROW talent project, to guide and inspire the next generation of fashion creatives.

Lisi Herrebrugh & Rushemy Botter
Creative Directors, Botter & Nina Ricci

The creativity of a new generation of designers defines the future of fashion and shapes the soul of Vogue. I see it as our job to help develop new talent and provide a platform in Vogue.

Rinke Tjepkema
Editor-in-Chief, Vogue NL


  • 3-6 fashion designers, 16 years and up, who will craft garments from biomaterials to be exhibited in the GROW expo 2.0. 
  • A visual content creative who knows how to capture the design journey, from drawing board to final exhibition, in photos and/or video content such as interviews with designers, fashion shoots etc. The sky’s the limit!
  • A copywriter who can craft memorable stories, but also knows how to write from a marketing perspective, and create, for example, social media content, descriptions of the exhibition, backstage reports or Q&As and so on.


  • Your availability and enthusiasm this summer; in the months of July, August, September, you will work together with the other talents on the clothing and exhibition,
  • That you are available at least 16 hours per week during this period to be able to successfully complete this project,
  • Attendance at the opening of the GROW expo 2.0 on October 12, 2021,
  • That you reside in the Netherlands (if you do not live in the Netherlands you won’t be selected for this project).


  • Feedback and guidance from the professional jury,
  • Weekly guidance from inspiring mentors and innovators (who provide the materials),
  • Access to the Fashion for Good network and support from the team,
  • A workplace in the monumental Fashion for Good office on the Rokin in Amsterdam,
  • A stipend for your work and access to materials for your creations,
  • Exposure and recognition: your work will be shown with the GROW expo 2.0 in the Fashion for Good museum in Amsterdam, via our channels and in international press,
  • This exhibition will also be exhibited in 3 other European countries upon completion.


Photo credit: Presstigieux

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To participate, send us your (visual) answer to the following question no later than 31 March: how do you think fashion, innovation and nature can come together?

You are free to choose the format of your entry – a (digital) design, a video, a text or any other form to show us your concept – the only restriction is that it fits max 2 A4 (uploaded in PDF) or, in case of a video, is not longer than 2 minutes. Keep in mind that for this phase the first impression counts. 

Applications can be submitted up to and including March 31.

Evaluation criteria:

All entries will be comprehensively assessed by the jury members based on the following assessment criteria:

  • Originality and innovation,
  • Concept,
  • Aesthetics.

The jury also looks at the relationship with sustainability in previous work, so share your entire portfolio with us so that we can see where your talent lies and how you could be of value in this project.

No entry fee is required to participate!

The final selection of talent will be announced in the first week of May via the Fashion for Good online channels. 

If you would like to follow the progress of the project, make sure to follow us on @fashionforgood and if you have any questions, please contact us.



At Fashion for Good, we are proud of our Good Fashion community and focus on partnerships with a focus on creating a positive impact and building positive change worldwide. We value having a diverse team with different viewpoints and believe we need to do things differently to drive innovation and drive change. We are an international team, currently with 11 nationalities, dedicated to creating an inclusive environment where everyone is welcome to be themselves and do their best. We assess all candidates for the GROW talent project – together with the jury – purely on the basis of their creativity, qualifications and experience.

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The GROW talent project has received funding from the Bio-Based Industries Joint Undertaking, under the European Union’s Horizon 2020 research and innovation programme under the project Allthings.bioPRO, grant agreement N° 887070, as well as the support of the Amsterdams Fonds voor de Kunst.




The GROW talent project is a part of our upcoming, year long theme GROW, and is supported by the Amsterdam Fund for the Arts and the European Union’s research and innovation programme, Horizon 2020 as part of the Allthings.bioPRO project. The GROW theme will delve into the world of sustainable “biomaterials” such as “silk” made from orange peels, fibres made from banana plants and “leather” made from cork, corn, coconut husks and rice to name a few, and investigate how these can be turned into fashion items. On March 30, 2021, the first GROW exhibition – GROW expo 1.0 – will open its doors in the Fashion for Good Museum at Rokin 102, in Amsterdam. It shows which innovative biomaterials will change the future of fashion.


Photo credits: Studio Roosegaarde, Luigi & Iango, Michelle Duxuan, Anh Kiet Duong


The second exhibition, GROW expo 2.0, is showcasing the results of the GROW talent project, which will open its doors in October 2021.