A collaborative 3-month project to create a sustainable fashion exhibition from start to finish.


Nature is often the source of inspiration in the fashion world, but unfortunately, it is also plundered for fast fashion.

The system behind the fashion industry must change; a circular industry is the answer and new materials that are more sustainable than current conventional fabrics are an important part of this.

That’s why Fashion for Good launched the GROW talent project, a 3-month programme from July 2021 – in which innovative biomaterials are used to create the next generation of sustainable fashion, showing the future of fashion in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021.




Under the guidance of a professional jury comprising of fashion designer Iris van Herpen, Vogue editor-in-chief Rinke Tjepkema, creative directors of BOTTER and Nina Ricci Rushemy Botter and Lisi Herrebrugh, and designer and innovator Daan Roosegaarde, the selected design talents will use biomaterials, such as fibres made from kapok and plant-based “leather” alternatives to create sustainable fashion pieces. In addition to the designers, the written and visual content creators will capture the design journey and share it with the world.

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The 3-month programme offers personal guidance from the jury, as well as mentors such as fashion designer Reuben Selby, exhibition designer Harm Rensink and the Fashion for Good team. 

The final creations will be presented in an exhibition at the Fashion for Good Museum on Rokin in Amsterdam from October 2021, and open to an international audience through virtual tours.

The future of fashion is less about enriching yourself and more about taking care of the planet. That’s why we are taking part in the Fashion for Good GROW talent project, to guide and inspire the next generation of fashion creatives.

Lisi Herrebrugh & Rushemy Botter
Creative Directors, Botter & Nina Ricci

My work is deeply rooted within nature, stitching the intricacies of craftsmanship with the pioneering spirit of innovation, I aim to blur the lines between art and design. The GROW talent project is a great example of how collaboration and innovation can help improve making sustainability the norm.

Iris van Herpen
Fashion Designer

The creativity of a new generation of designers defines the future of fashion and shapes the soul of Vogue. I see it as our job to help develop new talent and provide a platform in Vogue.

Rinke Tjepkema
Editor-in-Chief, Vogue NL

The global challenges we face are signs of bad design. We are damaging Mother Earth with our CO2 emissions and rising sea levels. Let's design together and come up with techniques to get out of this.

Daan Roosegaarde
Artist and Innovator

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The GROW talent project has received funding from the Bio-Based Industries Joint Undertaking, under the European Union’s Horizon 2020 research and innovation programme under the project Allthings.bioPRO, grant agreement N° 887070, as well as the support of the Amsterdams Fonds voor de Kunst.


Grow Talent jury


The GROW talent project is a part of our year-long theme GROW and is supported by the Amsterdam Fund for the Arts and the European Union’s research and innovation programme, Horizon 2020 as part of the Allthings.bioPRO project. The GROW theme will delve into the world of sustainable “biomaterials” such as “silk” made from orange peels, fibres made from banana plants and “leather” made from cork, corn, coconut husks and rice to name a few, and investigate how these can be turned into fashion items. In April 2021, the first GROW exhibition – GROW expo 1.0 – opened its doors in the Fashion for Good Museum at Rokin 102, in Amsterdam. It shows which innovative biomaterials will change the future of fashion.


Photo credits: Studio Roosegaarde, Luigi & Iango, Michelle Duxuan, Anh Kiet Duong


The second exhibition, GROW expo 2.0, is showcasing the results of the GROW talent project, which will open its doors in October 2021.