On the 2nd of November the Fashion for Good Experience joined Museumnacht for the first time. With a special programme built around the question: “What does sustainability mean to you?”, different fashion changemakers unveiled a unique T-shirt design and shared their personal message with the public. The five changemakers all have a personal or professional connection to fashion and contribute to the industry in different ways: Jessica Gyasi, Hanna Verboom, Kim Feenstra, Oliviér Josepha and Chanel Trapman.
During Museumnacht, Fashion for Good aimed to introduce visitors to sustainability and innovations in an inspiring way. To that end, the evening started with a guided tour through the museum, with a Fashion for Good host explaining the current status of the fashion industry, the innovations that are already on the market and how you can contribute to a positive change yourself.
The second element in the programme had a focus on circular production and education in which the circular T-shirt design studio in the museum played a pivotal role for this purpose during Museumnacht. The Fashion for Good Experience shows that if someone gets creative with a sustainable product in a playful way, the personal distance towards sustainability becomes smaller, a positive experience is created and the visitors are more likely to take action and thus automatically become part of the Good Fashion Movement.
To appeal to a young audience, Fashion for Good worked with a special group of Good Fashion Changemakers, who created their own personal design in the T-shirt design studio, showing their own vision on sustainability. The designs were unveiled over the course of the evening, shared through social media and presented on a special Museumnacht display in the Good Shop. The T-shirt was exclusively available during the event.
About Fashion for Good
Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.
At the core of Fashion for Good is our innovation platform. Through our Fashion for Good-Plug and Play Accelerator we give promising start-up innovators the expertise and access to funding they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. Our Good Fashion Fund will catalyse access to finance to shift at scale to more sustainable production methods.
Fashion for Good also acts as a convener for change. In October 2018 the Fashion for Good Experience has opened: the world’s first interactive tech museum dedicated to sustainable fashion innovation. In its hub in Amsterdam, Fashion for Good also houses a Circular Apparel Community co-working space, creates open-source resources like its Good Fashion Guide about cradle-to-cradle clothing.
Fashion for Good’s programmes are supported by founding partner C&A Foundation and corporate partners adidas, C&A, BESTSELLER, Galeries Lafayette Group, Kering, Otto Group, PVH Corp., Stella McCartney, Target and Zalando.