Fashion for Good has selected OFFGRID agency as their local PR and Communications representative in the Netherlands. Starting today, OFFGRID will head PR activities for Fashion for Good, supporting to increase their visibility and local footprint as well as event management for the Fashion for Good Experience.
OFFGRID’s first major projects include the upcoming theme in the Fashion for Good, Good Shop, REBORN on October 10th. REBORN launches in tandem with an exclusive exhibition of reworked bridal gowns by designer Tess van Zalinge and wedding planner Lotte Grossman.
The second project OFFGRID will work on is Museumnacht, taking place on November 2nd, during which Fashion for Good will be participating for the first time. During Museumnacht, Fashion for Good has prepared a special programme which will feature Dutch change makers, Kim Feenstra, Chanel Trapman, Olivier Josepha, Jessica Gyasi and Hanna Verboom.
Anne-Ro Klevant Groen, Communications Manager at Fashion for Good explains: “We are extremely happy to have found a great full-service communications partner to head our events, guest and headliners and overall support in solidifying the positioning of Fashion for Good in the Netherlands!”
Leroy Aznam, co-owner of OFFGRID agency: “It’s a great pleasure to fold Fashion for Good into our client base and we are more than excited to take their already substantial comms footprint to the next level.”
OFFGRID agency is an Amsterdam based multidisciplinary agency at the cutting edge of innovations, trends, technology and modern aesthetics. They support brands with creative solutions, raising their profile above the crowd and driving strategy forward with a 360 marketing, branding and communication approach fit for the new digital age.
All international press and communications remain under the helm of the Fashion for Good headquarters in Amsterdam.
About Fashion for Good
Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.
At the core of Fashion for Good is our innovation platform. Through our Fashion for Good-Plug and Play Accelerator we give promising start-up innovators the expertise and access to funding they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. Our Good Fashion Fund catalyses access to finance to shift at scale to more sustainable production methods.
Fashion for Good also acts as a convener for change. In October 2018 the Fashion for Good Experience has opened: the world’s first interactive tech museum dedicated to sustainable fashion innovation. In its hub in Amsterdam, Fashion for Good also houses a Circular Apparel Community co-working space, creates open-source resources like its Good Fashion Guide about cradle-to-cradle clothing.
Fashion for Good’s programmes are supported by founding partner C&A Foundation and corporate partners adidas, C&A, BESTSELLER, Galeries Lafayette Group, Kering, Otto Group, PVH Corp., Stella McCartney, Target and Zalando and affiliate partners Arvind and Norrøna.
1011 KP Amsterdam
Fashion for Good
Anne-Ro Klevant Groen