What Comes Around Goes Around

The Fashion for Good Museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like. What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

About the Exhibition

Today’s fashion industry is caught in a vicious cycle of ‘take-make-waste’ and this system has a growing negative impact on people and the planet. For instance, in Europe, the average consumer is responsible for 15 kilos of textile waste per year and these numbers are increasing. To address this, we need action from individuals, the industry, and society alike to go from a linear take-make-waste model into one that is circular by design. 

The Fashion for Good Museum is inviting you to come visit its final exhibition and learn from concrete examples, to understand the current state of the fashion industry, gain the tools for taking individual or collective action, and be inspired by circular fashion available today. 

Designing for circularity means we need to design without creating waste or pollution, as all materials are continually reused instead of discarded. A circular system is restorative and regenerative and reduces pressure on natural resources. The ultimate goal of the exhibition is to put circularity into practice, help people envision a circular economy based on community practices, and empower visitors to take collective action, starting in the museum but extending to their homes and daily lives.

“We are highlighting three areas in What Goes Around Comes Around“, explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato, and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry – honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat, and Biophilica.” 

Katrin Ley, Managing Director Fashion for Good adds, “What Goes Around Comes Around showcases looks from recent capsule collections featuring implemented innovations such as Circ, Infinited Fiber Company, Ambercycle, and Renewcell, demonstrating that next gen solutions aren’t just a future fantasy – but are ready for market now.”

What goes around comes around – What does circularity mean to you?

How does playful aesthetics contribute to your work? – Atelier Reservé

In what ways does ways do AR and AI enhance the design process for sustainability? – Cypherloom

Why is cultural sustainability important in the bigger picture of circularity? – Marga Weimans

What does the word family mean to you in the context of fashion sustainability? – Patchwork Family

How do you use collaboration in your practice? – Ronald van der Kemp

Buy tickets

Entrance to the world’s only interactive fashion museum for the future of fashion, where we tell the stories behind the clothes you wear and how your choices can have a positive impact on people and our planet.