Fashion for Good Museum

The Fashion for Good Museum is an interactive fashion museum for the future of fashion, where we tell the stories behind the clothes you wear and how your choices can have a positive impact on people and our planet.

New Exhibition


How can fashion be sustainable, look good and be good for people and our planet? Our new exhibition showcases the culmination of our GROW Talent project, which brought together six young creatives to explore what the future of fashion could look like.

Working with new materials like orange peel silk, circular vegan leather from cork powder and coconuts, and fibres from banana plants, emerging fashion designers have crafted unique garments and accessories to show the potential of these new biomaterials. Accompanying the garments is beautiful visual and written storytelling of the entire process behind-the-scenes.

In addition to the work of the young designers, you can also see creations from Dutch couturier Iris van Herpen and fashion designer and illustrator Karim Adduchi.

Visit the exhibition to see and feel materials that have never been shown in a museum before — book your tickets now to explore the future of fashion!

OCT 2021 - APR 2022


About the Museum


In the museum, you will learn where your clothes come from and discover the innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).

Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey. Join us and others from all over the world committing to individual actions that together add up to big impact.

If you’re interested, you can also find the sustainability thinking that has gone into building the Museum here.

To book tickets, click here or via the tickets button in the corner of your screen. 

If you’d like to know more about the measures we’ve put in place to keep you safe and comfortable, you can read more here.


General Admission – €10

Opening Hours

Monday: 10:00 - 18:00
Tuesday: CLOSED
Wednesday: 10:00 - 18:00
Thursday: 10:00 - 18:00
Friday: 10:00 - 18:00
Saturday: 10:00 - 18:00
Sunday: 10:00 - 18:00


Rokin 102, 1012 KZ Amsterdam
Google Maps
econyl 8 - presstigieux

The journey starts here

Take action, change fashion

Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.

Through the Museum we share ideas for taking action to change the future of fashion, both on a personal and industry level. The central thread of the Fashion for Good Museum is your ability to digitally interact with the space, committing to actions and earning badges to ultimately build your own personalised Good Fashion Action Plan delivered straight to your inbox.

Make your Good Fashion Action Plan

Step 1

Pick up an Action Bracelet at the museum entrance

Step 2

Use your bracelet to commit to actions and earn badges on your Good Fashion Journey

Step 3

Pledge to take action and receive your personalised Good Fashion Action Plan

We need to change the way fashion is made and worn. The Fashion for Good Experience helps people understand how to try and do this.

Lily Cole

The Fashion for Good Experience is an amazing way of engaging and inspiring the visitors on sustainability and innovations, showing good fashion can still be cool, fun and wild!

Arizona Muse

The re-launch of Fashion for Good’s Experience will create an important epicenter for sustainable fashion innovation. As a principal partner, we are proud and inspired to see innovative minds and perspectives come together in one space, all helping to drive collaboration and systematic change in the industry.

Melanie Steiner
PHV Corp.

Explore tomorrow’s fashion innovations

Through our Innovation Platform, Fashion for Good helps to grow ideas that will transform the fashion industry for the better. These innovations challenge us to rethink every step of how a product is made. Materials made from food waste. Business models designed for renting and reselling. Technologies that “close the loop” so that old clothes can be turned into new ones.


Experience these innovations up close and personal and learn how they are forming the future of fashion.

Other highlights

Design a T-shirt

Choose a Good Fashion slogan, customise your design and print it on one of our Cradle to Cradle Certified™ T-shirts — all in real-time in our Design Studio.

Strike a pose

Take some photos in our Good GIF Booth and we’ll turn it into a kaleidoscopic GIF that you can share online to help us spread the word.

Plan your visit

Venue information

General Admission – €10

Opening Hours

Monday: 10:00 - 18:00
Tuesday: CLOSED
Wednesday: 10:00 - 18:00
Thursday: 10:00 - 18:00
Friday: 10:00 - 18:00
Saturday: 10:00 - 18:00
Sunday: 10:00 - 18:00


Rokin 102, 1012 KZ Amsterdam
Google Maps

Who is this for?

The Fashion for Good Museum is aimed at fashion lovers of all ages — whether you consider yourself a beginner or an expert on the fashion industry’s impact, there is something for you.


All of our exhibitions are presented in English, and our lower-level exhibition contains Dutch translations. Our knowledgeable hosts speak a wide range of languages and can assist you during your visit. If you would like a tour in a language other than English or Dutch, please get in touch!

Our partners and accreditations

  • Founding Partner


Want to attend one of our ongoing sustainable fashion workshops or events? Check out our calendar for upcoming programming.

View Calendar


A special thank you to all those who have helped bring the Fashion for Good Museum to life.

The Museum is set up under Stichting Fashion for Good and is recognised as an ANBI (organisation for public benefit). Partners are vital for the Museum — get in touch below to find out how we can work together to reimagine the fashion industry.

Find out more