Fashion for Good Museum

The world’s first interactive museum for sustainable fashion innovation. Join us in transforming fashion into a force for good.

About the Museum


In the museum, you will learn where your clothes come from and discover the innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).

Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey. Join us and others from all over the world committing to individual actions that together add up to big impact.

If you’re interested, you can also find the sustainability thinking that has gone into building the Experience here.

To book tickets, click here or via the tickets button in the corner of your screen. 

If you’d like to know more about the measures we’ve put in place to keep you safe and comfortable, you can read more here.


General Admission – €10

Opening Hours

Monday: 11:00 - 17:00
Tuesday: CLOSED
Wednesday: 11:00 - 17:00
Thursday: 11:00 - 17:00
Friday: 11:00 - 17:00
Saturday: 11:00 - 17:00
Sunday: 11:00 - 17:00


Rokin 102, 1012 KZ Amsterdam
Google Maps

New Exhibition


Our new exhibition focuses on the world of innovative biomaterials in fashion and their essential role in driving the industry towards circularity.

But what exactly are biomaterials? How can they be used? How sustainable are they and what makes them different from traditional fibres?

Over the coming months, we’ll explore the answers to these questions and much more with immersive and interactive exhibits, curated and developed in-house. Taking you on a journey through the latest innovations and the stories behind them, we’ll showcase the designers and brands using biomaterials, and what it means for the future of fashion.

APR 2021 - OCT 2021

GROW_Virtual tour_credit Alina Krasieva

Virtual guided tours

Visit the museum from anywhere in the world

With one of our new virtual tours you’ll be personally guided through all of our latest exhibitions by one of our expert hosts, with plenty of room for questions along the way. Join a small group of up to 10 other change makers from across the globe, and tour the museum from your home! You’ll learn about the current state of the fashion industry, and discover new steps to take toward your sustainable fashion journey and learn all about new innovations that are set to disrupt the industry for the better.

Virtual tours currently run multiple times per week — check availability and book your ticket here!


The journey starts here

Take action, change fashion

Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.

Through the Experience we share ideas for taking action to change the future of fashion, both on a personal and industry level. The central thread of the Fashion for Good Experience is your ability to digitally interact with the space, committing to actions and earning badges to ultimately build your own personalised Good Fashion Action Plan delivered straight to your inbox.

Make your Good Fashion Action Plan

Step 1

Pick up an Action Bracelet at the museum entrance

Step 2

Use your bracelet to commit to actions and earn badges on your Good Fashion Journey

Step 3

Pledge to take action and receive your personalised Good Fashion Action Plan

The re-launch of Fashion for Good’s Experience will create an important epicenter for sustainable fashion innovation. As a principal partner, we are proud and inspired to see innovative minds and perspectives come together in one space, all helping to drive collaboration and systematic change in the industry.

Melanie Steiner
PHV Corp.

We need to change the way fashion is made and worn. The Fashion for Good Experience helps people understand how to try and do this.

Lily Cole

The Fashion for Good Experience is an amazing way of engaging and inspiring the visitors on sustainability and innovations, showing good fashion can still be cool, fun and wild!

Arizona Muse

Explore tomorrow’s fashion innovations

Through our Innovation Platform, Fashion for Good helps to grow ideas that will transform the fashion industry for the better. These innovations challenge us to rethink every step of how a product is made. Materials made from food waste. Business models designed for renting and reselling. Technologies that “close the loop” so that old clothes can be turned into new ones.


Experience these innovations up close and personal and learn how they are forming the future of fashion.

Other highlights

Design a T-shirt

Choose a Good Fashion slogan, customise your design and print it on one of our Cradle to Cradle Certified™ T-shirts — all in real-time in our Design Studio.

Strike a pose

Take some photos in our Good GIF Booth and we’ll turn it into a kaleidoscopic GIF that you can share online to help us spread the word.

Plan your visit

Venue information

General Admission – €10

Opening Hours

Monday: 11:00 - 17:00
Tuesday: CLOSED
Wednesday: 11:00 - 17:00
Thursday: 11:00 - 17:00
Friday: 11:00 - 17:00
Saturday: 11:00 - 17:00
Sunday: 11:00 - 17:00


Rokin 102, 1012 KZ Amsterdam
Google Maps

Who is this for?

The Fashion for Good Experience is aimed at fashion lovers of all ages — whether you consider yourself a beginner or an expert on the fashion industry’s impact, there is something for you.


All of our exhibitions are presented in English, and our lower-level exhibition contains Dutch translations. Our knowledgeable hosts speak a wide range of languages and can assist you during your visit. If you would like a tour in a language other than English or Dutch, please get in touch!

Our partners and accreditations

  • Founding Partner


Want to attend one of our ongoing sustainable fashion workshops or events? Check out our calendar for upcoming programming.

View Calendar


A special thank you to all those who have helped bring the Fashion for Good Experience to life.

The Experience is set up under Stichting Fashion for Good and is recognised as an ANBI (organisation for public benefit). Partners are vital for the Experience — get in touch below to find out how we can work together to reimagine the fashion industry.

Find out more