Stella McCartney Joins Fashion for Good
27 September 2018
AMSTERDAM- Fashion for Good is proud to announce the official partnership with Stella McCartney, one of the leading global luxury lifestyle brands dedicated to sustainability and innovation. The partnership demonstrates both partners’ shared commitment to industry-wide collaboration and to integrating disruptive innovations within the fashion supply chain.
With the addition of Stella McCartney to its network, Fashion for Good gains a committed corporate partner and inspiring leader in the apparel industry. The connection and collaboration between Stella McCartney and Fashion for Good has been present for several months but now has become official. The partnership is a natural fit, since both organisations focus on embracing innovation and circular fashion principles.
Stella McCartney: “We are constantly exploring innovative ways to become more sustainable, joining Fashion for Good helps us on this journey. Together we can spark and scale the next generation of circular technologies and help change the fashion industry!”
A physical creation of this collaboration between Stella McCartney and Fashion for Good will be on show in the Fashion for Good Experience from October 5th. This interactive technology-driven museum will feature a dress that was designed by Stella McCartney and has been dyed by Colorifix, using engineered microorganisms. Colorifix is one of the promising innovative start-ups from batch 2 of the Fashion for Good-Plug and Play Accelerator Programme. This innovative form of dying dramatically reduces the environmental impact of the dying process which has traditionally been toxic and wasteful, consuming huge quantities of water, energy, and petrochemicals. The effortlessly sexy and feminine dress in Iris organic cotton was inspired by the Stella McCartney Summer 2018 collection. A similar dress also in collaboration with Colorifix is already showcased at the Victoria & Albert Museum as part of their Fashioned from Nature exhibition.
“It’s great to see Stella McCartney is actively embracing new technologies from innovators from our programmes. This dress is an exciting example of what good fashion looks like,” says Managing Director Fashion for Good Katrin Ley.
Photo credits: Presstigieux
About Stella McCartney
Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001 and is under a 50/50 partnership with Kering until 2019. Stella’s approach to design emphasizes sharp tailoring, natural confidence with a naturally sexy attitude. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney does not use any leather or fur. The brand now offers women and menswear ready-to-wear, as well as handbags, shoes and a kid’s line. It has also developed collections under licensing agreement for eyewear, lingerie, swimwear, fragrances and a long-term partnership with adidas. The collections are currently available in more than 100 countries at wholesale, and through 53 freestanding stores including London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Shanghai and Beijing. For additional information, please visit: www.stellamccartney.com