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Meet the Innovator: Trove

Trove offers a service allowing brands to take control of their resale marketplaces through a white-label technology and end-to-end operations that power circular shopping.
Image by Polina Tankilevitch via Pexels

4 September 2023

Through our global Innovation Platform, Fashion for Good supports critical innovations on their journey to scale, providing hands-on project management, access to funding and expertise, and collaborations with brands and manufacturers to accelerate implementation in the fashion supply chain. In this series, we are proud to introduce some of the groundbreaking innovators who are driving the change to make fashion a force for good.

Currently, a large percentage of textiles end up in landfills or are incinerated, rather than being recycled or reused. Trove’s technology offers a solution to this problem by allowing brands to take control of their resale marketplaces and extending the life of millions of products. 

Trove provides white-label technology and end-to-end operations that power circular shopping for premium and luxury brands. The innovator enables brands to take back items from customers’ closets while maintaining control of their brand equity and owning their customer experience, data and relationships. 

KEY MILESTONES

  • 2012

    Yerdle is launched as a C2C (consumer-to-consumer) marketplace.

  • 2016

    Yerdle pivots to become a whitelabel recommerce solution for brands, founded as Trove.

    Trove is certified B Corporation.

  • 2017

    Trove partners with Patagonia, Elieen Fisher and REI, as the first three brands to have branded resale.

  • 2018

    Trove joins Fashion for Good for bespoke support on their roadmap to scale.

  • 2021

    Trove raises $77.5 million.

  • 2022

    Trove brand partners hit 700+ stores nationwide with in-store trade-in.

  • 2023

    Trove releases the 2023 Brand Resale Index.

    Trove secures $30M in funding.

IMPACT

Trove accelerates the shift to a sustainable future by helping brands establish their own resale program to extend the lifespan of millions of products. Through their Recommerce Operating System, partners benefit from increased revenue, customer loyalty, new customer acquisition, and boosted storefront and website traffic. Collectively among their partners, over 2 million kgs of CO2e and over 200,000 kgs of waste was diverted away from landfills last year. 

COMMERCIAL IMPLEMENTATIONS

  • August 2017

    Trove partners with Patagonia to launch Worn Wear Recommerce.

  • May 2017

    Trove partners with Elieen Fisher to launch Renew Recommerce.

  • October 2017

    Trove partners with REI to launch Re/Supply Recommerce.

  • June 2019

    Trove partners with Arc’teryx to launch Recommerce.

  • January 2020

    Trove partners with Nordstron to launch NYC in-store trade-in pilot.

  • October 2020

    Trove partners with Levi’s to launch Levi’s Secondhand Recommerce.

  • May 2021

    Trove partners with Lululemon to lunch in-store trade-in pilot.

  • June 2021

    Trove partners with Cotopaxi to lunch Recommerce.

  • June 2021

    Trove partners with NEMO to launch Recommerce.

  • February 2022

    Trove partners with Allbirds to launch Recommerce.

  • April 2022

    Trove partners with Lululemon to launch national in-store trade-in roll out to 400+ stores.

  • May 2022

    Trove partners with Elieen Fisher to reuse Calculator Pilot.

  • June 2022

    Trove partners with REI to launch in-store trade-in roll out to 170+ stores.

  • September 2022

    Trove partners with On to lunch Recommerce.

  • January 2023

    Trove partners with Canada Goose to lunch Recommerce.

  • February 2023

    Trove partners with Carhartt to launch Recommerce.

LINKS

Website: https://trove.com/

Download the 2023 Brand Resale Index here. 

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