Want to find out more about Fashion for Good? Watch this video to see how our focus on innovation, collaboration, and community can reimagine the fashion industry. It gives a snapshot of who we are, what we want to achieve and how we aim to achieve it.

We aim to transform the global fashion industry by sparking the power of collective action. The initiative brings together major brands, start-ups, suppliers and retailers to accelerate toward a world of only good fashion.

And we’ve already reached some milestones since our Call for Collaboration at the end of March: we announced the first cohort of start-ups on our early-stage accelerator programme, we introduced a an open-sourced Good Fashion Guide based on the lessons we learned while creating the world’s first Cradle to Cradle Certified™ GOLD garment alongside C&A and opened our doors to the public at the launchpad exhibition of the Fashion for Good Experience centre in Amsterdam.