9 January 2018

AMSTERDAM- Fashion for Good, a global initiative to make all fashion good, today announced their partnership with Zalando, the leading European online fashion platform, to accelerate and scale sustainable innovation in the fashion industry. This partnership demonstrates a shared commitment to cross-industry collaboration and to integrating disruptive innovation in the fashion supply chain.

Fashion for Good is a global platform for innovation, made possible through collaboration and community. This platform includes the Fashion for Good-Plug and Play Accelerator, a 12-week startup programme run with Plug and Play, a leading Silicon Valley accelerator, to give promising startup innovators the funding and expertise they need in order to grow. It also includes a robust Scaling Programme, which provides bespoke support to circular apparel and footwear innovations that have passed the proof-of-concept phase. As an innovation partner of Fashion for Good’s platform, Zalando will have the unique opportunity to engage with innovators at the cutting edge of the future of fashion and will benefit from specialized scouting and screening support for new innovations. In collaboration with other corporate partners, they will participate in the selection of new innovators and provide expertise and mentorship to circular apparel companies.

“Our mission at Fashion for Good is to bring together the entire fashion ecosystem to reimagine the way fashion is designed, made, worn and reused,” said Katrin Ley, Managing Director, Fashion for Good. “We are excited to welcome Zalando, Europe’s leading online fashion platform, to our network so we can continue accelerating the transition to a circular fashion industry.”

“Zalando brings a fresh perspective to the Fashion for Good-Plug and Play Accelerator,” says Saeed Amidi, Founder and CEO, Plug and Play. “As the first technology and e-commerce company to join the Accelerator, we are excited that Zalando will be able to assist in discovering new sustainable technologies and work closely with the startups to create a better, more sustainable future.”

“We believe that using new technologies will increase transparency in our industry significantly. We are determined to find our role in accelerating this process for the good of all,” said Dennis Hoenig-Ohnsorg, Team Lead Sustainability & Corporate Responsibility, Zalando. “Fashion for Good provides the ideal platform to join forces to identify and grow promising business concepts together, creating sustainable innovations across the global fashion ecosystem. We look forward to the collaboration and bringing in our unique e-commerce competence as the first partner who is a pure online player.”

With an open invitation to the entire apparel industry to join, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders in a pre-competitive space to identify, support and embed breakthrough technologies into the fashion supply chain and jointly transform the industry. 

For images, please click here to download the Fashion for Good press kit.