Jun 26, 2018

Fashion for Good and PVH Corp. Launch Partnership

Fashion for Good and PVH Corp. Launch Partnership

Fashion for Good and PVH Corp., one of the largest apparel companies in the world that owns brands such as Tommy Hilfiger and Calvin Klein, today announce their partnership to accelerate the transition towards a good fashion industry. This partnership demonstrates their shared commitment to industry-wide collaboration and to integrating disruptive innovations within in the fashion supply chain.

Katrin Ley, Managing Director of Fashion for Good, on the new partnership: “PVH Corp. has a strong legacy in corporate responsibility, which it is advancing through innovative approaches to social and environmental issues. This makes it an ideal partner for Fashion for Good. Together, we will focus on innovations that offer better alternatives and enable transparency and traceability across the value chain, from source to store, with the ultimate aim to make fashion a force for good.”
With the addition of PVH to its network, Fashion for Good gains a committed partner and leader in the apparel industry. PVH will play an important role in setting Fashion for Good’s innovation agenda, including by defining focus areas, participating in the selection of new innovators and providing expertise and mentorship to the selected startups. In turn, PVH will gain specialized scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good’s extensive network. PVH will also contribute to the curation of the visitor-facing Fashion for Good Experience, the world’s first technology-forward museum dedicated to sustainable fashion innovation opening this October in Amsterdam.

“The Fashion for Good agenda compliments our corporate responsibility program, which is focused on collaborative innovation to tackle sustainability challenges in fashion,” says Marissa Pagnani McGowan, GVP of Corporate Responsibility, PVH Corp. “Disruptive circular technology will be a major unlock to resource and waste challenges and we believe that our partnership will help move our company and the industry forward.”

Fashion for Good is a global platform for innovation, made possible through collaboration and community. This platform includes the Fashion for Good-Plug and Play Accelerator, a 12-week startup programme run with Plug and Play, a leading Silicon Valley accelerator, to give promising startup innovators the expertise and funding they need in order to grow. It also includes a robust Scaling Programme, which provides bespoke support to circular apparel and footwear innovations that have passed the proof-of-concept phase. With an open invitation to the entire apparel industry to join, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders in a pre-competitive space to identify, support and embed breakthrough technologies into the fashion supply chain and jointly transform the industry.

About Fashion for Good

Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.

At the core of Fashion for Good is our innovation platform. Through our Fashion for Good-Plug and Play Accelerator, we give promising start-up innovators the expertise and access to funding they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. Finally, our Good Fashion Fund (in development) will catalyse access to finance where this is required to shift at scale to more sustainable production methods.

Additionally, Fashion for Good acts as a convener for change. From its first hub in Amsterdam, it houses a Circular Apparel Community co-working space, creates open-source resources like its Good Fashion Guide and welcomes visitors to join a collective movement to make fashion a force for good. Both the Acceletor and Scaling programmes have in total supported more than 40 start-ups to date.

The international organisation – founded by C&A Foundation in March 2017 – now has 8 corporate partners, organised over 360 one-on-one introductory sessions between innovators and corporate brands, unlocked significant investments for startups, and has seen multiple production pilots come to life. Fashion for Good’s programmes are supported by corporate partners adidas, C&A, Galeries Lafayette Group, Kering, PVH, Target, Zalando, as well as organisations including the Cradle to Cradle Products Innovation Institute, the Ellen MacArthur Foundation, IDH – the Sustainable Trade Initiative, Impact Hub Amsterdam, McDonough Innovation, Plug and Play and the Sustainable Apparel Coalition.

About PVH Corp.

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited. Follow us on Social Media: LinkedIn, Facebook, Instagram, YouTube and Twitter, and visit PVH.com for more information about the Company.
To learn more about PVH’s commitment to Corporate Responsibility, visit PVH.com/responsibility.


Press Contacts
Fashion for Good
Anne-Ro Klevant Groen
+0031(0)6 15367875
press@fashionforgood.com


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