Fashion for Good and Bestseller Join Forces

Today Fashion for Good and BESTSELLER, international fashion company with more than 20 brands in its portfolio, announce their partnership. This exemplifies their mutual commitment for industry-wide collaboration, in order to bring game-changing circular innovation to supply chains.

Today Fashion for Good and BESTSELLER, international fashion company with more than 20 brands in its portfolio, announce their partnership. This exemplifies their mutual commitment for industry-wide collaboration, in order to bring game-changing circular innovation to supply chains.

Katrin Ley, Managing Director of Fashion for Good, on the new partnership: “We are delighted to join forces with BESTSELLER as they launch Fashion FWD – BESTSELLER’s new strategy which makes sustainability central to its way of doing business. The focus areas of Fashion FWD – ranging from innovative new materials to circular business models – are perfectly aligned with Fashion for Good’s innovation agenda. Together we want to speed up the transition towards good fashion.”

With the addition of BESTSELLER to its network, Fashion for Good gains a committed international partner in the apparel industry. BESTSELLER will engage in setting Fashion for Good’s innovation strategy, including defining focus areas, taking part in the selection of new innovators, as well as providing expertise and mentorship to the selected startups. BESTSELLER will also benefit from specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Goods established and expanding network.

“At BESTSELLER, we want to bring sustainable fashion forward until we are climate positive, fair for all and circular by design. To do this we need sustainable innovation and industry collaboration. This is exactly what Fashion for Good represents and why we are pleased to announce our new partnership with them.” – Dorte Rye Olsen, BESTSELLER Sustainability Manager.

BESTSELLER is building a strong sustainability strategy and circular fashion agenda. In 2017 the company joined the Ellen MacArthur Foundation Circular Economy 100 Group to explore the possibilities and challenges of moving from a linear ‘take, make and dispose’ business model towards a circular system. Collaboration is key to drive system change and joining Fashion for Good strengthens that mission.

BESTSELLER is also a Strategic Partner of the Global Fashion Agenda (GFA), a leadership forum working to set a common direction for industry efforts on sustainability. Under the GFA, the company have signed the Call to Action for a circular fashion system. With this commitment, BESTSELLER will work to advocate that used clothing is a vital resource to making fashion sustainable rather than seeing it as a waste.

BESTSELLER is an international family-owned fashion company founded in Denmark in 1975. Today, the company has more than 17,000 dedicated colleagues working in all parts of the world.

BESTSELLER provides fashion clothing and accessories for women, men, teenagers and children under the following brands: JACK & JONES, JUNAROSE, JACQUELINE DE YONG, MAMALICIOUS, NAME IT, LMTD, NOISY MAY, OBJECT COLLECTORS ITEM, ONLY, ONLY PLAY, ONLY & SONS, PIECES, POSTYR, SELECTED, VERO MODA, VILA CLOTHES and Y.A.S.

BESTSELLER’s products are available online, in about 2,700 branded chain stores and in 20,000 multi-brand and department stores across Europe, the Middle East, North America, Latin America, Australia and India.

BESTSELLER does not own the factories that manufacture its products. However, the company still has a responsibility to help reduce environmental impacts and to ensure better working conditions at the factories. BESTSELLER therefore cooperates closely with carefully selected suppliers, primarily in China, India, Bangladesh, Turkey and Italy, to create and develop a healthy working environment and responsible production. Today, BESTSELLER is 100 percent owned by the Holch Povlsen family with Anders Holch Povlsen as CEO.

About Fashion for Good
Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.

At the core of Fashion for Good is our Innovation Platform. Through our Fashion for Good- Plug and Play Accelerator, we give promising start-up innovators the expertise and access to funding they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. Our Good Fashion Fund will catalyse access to finance to shift at scale to more sustainable production methods.

Fashion for Good also acts as a convener for change. On October 5th 2018 the Fashion for Good Experience has opened as the world’s first interactive tech museum dedicated to sustainable fashion innovation. In its hub in Amsterdam, Fashion for Good also houses a Circular Apparel Community co-working space and creates open-source resources like its Good Fashion Guide about cradle-to-cradle clothing.

Fashion for Good’s programmes are supported by founding partner C&A Foundation and corporate partners adidas, BESTSELLER, C&A, Galeries Lafayette Group, Kering, Otto Group, PVH Corp., Stella McCartney, Target and Zalando.

Press Contact

Fashion for Good
Anne-Ro Klevant Groen
+31(0)6 15367875

Social Media
Twitter: @FashionforGood
Instagram: @fashionforgood
Facebook: FashionForGoodGlobal

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