Today’s fashion industry is caught in a vicious cycle of ‘take-make-waste’ and this system has a growing negative impact on people and the planet. For instance, in Europe, the average consumer is responsible for 15 kilos of textile waste per year and these numbers are increasing. To address this, we need action from individuals, the industry, and society alike to go from a linear take-make-waste model into one that is circular by design. 

The Fashion for Good Museum is inviting you to come visit its final exhibition and learn from concrete examples, to understand the current state of the fashion industry, gain the tools for taking individual or collective action, and be inspired by circular fashion available today. 

Designing for circularity means we need to design without creating waste or pollution, as all materials are continually reused instead of discarded. A circular system is restorative and regenerative and reduces pressure on natural resources. The ultimate goal of the exhibition is to put circularity into practice, help people envision a circular economy based on community practices, and empower visitors to take collective action, starting in the museum but extending to their homes and daily lives.

“We are highlighting three areas in What Goes Around Comes Around“, explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato, and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry – honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat, and Biophilica.” 

Katrin Ley, Managing Director Fashion for Good adds, “What Goes Around Comes Around showcases looks from recent capsule collections featuring implemented innovations such as Circ, Infinited Fiber Company, Ambercycle, and Renewcell, demonstrating that next gen solutions aren’t just a future fantasy – but are ready for market now.”