Innovation Platform

At the core of Fashion for Good is our Innovation Platform – where we connect those working on sustainable innovation with brands, retailers and funders to bring new ideas and technologies from niche to norm.

These innovations challenge us to rethink every step of how a product is made. Materials made from fruit waste. Business models designed for renting and reselling. Technologies that “close the loop” so that old clothes can be turned into new ones. Because doing good is not simply doing less bad; it is about creating technologies and systems that actively benefit us all. These innovations and many more are promising because they fundamentally change the way we do business, creating an opportunity for a regenerative closed loop system that eliminates waste.

In this spirit, we seek innovations in the following key areas:

  • Raw Materials
  • Dyeing & Finishing
  • Manufacturing
  • Retail
  • End-of-Use
  • Transparency & Traceability

Fashion for Good’s Innovation Platform is made up of three programmes tailored to different stages of a business’s maturity.

  1. Our Accelerator gives promising startup innovators the funding and expertise they need in order to grow.
  2. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital.
  3. Our Good Fashion Fund will catalyse access to finance where this is required to shift at scale to more sustainable production methods.


The Innovation Platform is supported by founding partner C&A Foundation and run in partnership with corporate partners adidas, BESTSELLER, C&A, Chanel, Galeries Lafayette, Kering, Otto Group, PVH Corp., Target, Stella McCartney and Zalando. By facilitating access to these brands and retailers, we give relevant, replicable and scalable innovations the chance to hone product-market fit so they have the best possible chance of success.