The Good Fashion Fund is the first investment fund focused solely on driving the implementation of innovative solutions in the fashion industry. Currently, apparel supply chains are plagued by negative environmental and social impacts. While sustainable solutions exist today, there is a lack of capital available to scale these technologies within the supply chain. The Good Fashion Fund was created to address this gap – connecting the most promising technologies to the industry, to collaboratively tackle its challenges.

The Good Fashion Fund (GFF) invests in the adoption of high impact and disruptive technologies and circular innovations in the textile & apparel production industry in Asia (India, Bangladesh, Vietnam).

We help manufacturers and operators to implement these technologies, to significantly improve the positive impact of apparel manufacturing. This means the use of recyclable and safe materials, clean and less energy, closed-loop manufacturing and the creation of fair jobs and growth.

Our aim is to create “more good” instead of “less bad.” To accomplish this, we fund capex that enables:

Good Fashion Fund Icons



Current fashion supply chains can be extremely polluting and wasteful. Challenges include:

  • 3,000 litres of water needed per kg cotton produced
  • >100 litres of water per kg fabric polluted by hazardous chemicals
  • 20% of industrial water pollution is attributable to dyeing/finishing
  • Over 70% of textiles used end up in landfills
  • Low wages levels
  • Wide-spread gender inequality

Circular innovations are not yet being adopted at scale by manufacturers. There is a lack of financial vehicles willing to take the risk investing in new innovations as well as a lack of expertise to assess these innovations.


Fund term: 10 years
Initial close: US $13m Junior Equity
First close: Target size US $30m; Final close US $60m
Blended structure: Junior Equity (first loss), Senior Equity, Senior Debt
Investment range: US $1-5m
Investees: Manufacturers investing in high-impact and disruptive technologies
Focus countries: India, Bangladesh, Vietnam


Impact is core: Investments must significantly improve the positive impact of apparel manufacturing along the Five Goods

Geography: We invest in India, Bangladesh and Vietnam

Target investees: Textile & apparel manufacturers and operators

Financing structures: Long-term debt and mezzanine debt for capex investments


The Good Fashion Fund officially launched during the Hong Kong Fashion Summit in September 2019 with an initial close of approx. $13m equity investment provided by anchor investor Laudes Foundation (formerly C&A Foundation) as well as investor The Mills Fabrica.

The Good Fashion Fund has developed a strong pipeline of potential investees, with a first investment expected soon following initial close.

We are now actively approaching potential investors for Equity and Senior Debt for the first close (target first close capital is US $30m) targeted for September 2020.


bob assenburg Bob Assenberg
Fund Director
Bernadette Blom
Head of Investor Relations
Ravid Chowdhury
Investment Advisor (focus Bangladesh)
Herve Kacou
Fund Analyst and E&S Coordinator


We look specifically for innovations that fall under one or multiple of the following focus areas:

Raw Materials: Replacing conventional petroleum-based materials with recyclable alternatives and supporting more resource efficient natural materials.

Dyeing & Finishing: New methods, technologies and chemicals for the more sustainable treatment of textiles, towards low water use and zero discharge of hazardous chemicals.

Manufacturing: Cutting edge garment manufacturing technologies & supply chain processes (e.g. 3D printing).

Retail: Circular business models, the sharing economy, platforms, transportation, packaging and retail-based solutions.

End-of-Use: Techniques including chemical and mechanical methods for circular recycling of finished post-consumer goods.

Traceability: Product marking, identification & tracing technologies and platforms that publicly disseminate information to increase supply chain accountability.


The vision of Good Fashion Fund is for manufacturers in the apparel supply chain to invest and reinvest in circular innovations, delivering both economic growth and good fashion practice across the Five Goods:

Good Materials
Safe, healthy and designed for reuse and recycling (SDG’s 6, 8, 14)

Good Economy
Growing, circular, shared and benefiting everyone (SDG 8)

Good Energy
Renewable and clean (SDG’s 7 & 8)

Good Water
Clean and available to all (SDG’s 6, 8 ,14)

Good Lives
Living and working conditions that are just, safe and dignified (SDG 8)


The Good Fashion Fund is initiated by Fashion for Good and managed by Amsterdam based FOUNT. Fashion for Good provides unrivalled industry network and strong deal pipeline as well as access to innovations and technical knowledge while FOUNT provides ample investment and fund management expertise in emerging countries as well as industry knowledge.

Fashion for Good is a global platform for innovation made possible through collaboration. It aims to enable the daring invention and widespread adoption of good fashion practice. Fashion for Good’s industry network gives unmatched access to innovations and manufacturers via its Innovation Platform.

Through their deep industry knowledge and network, both Laudes Foundation and The Mills Fabrica are the initial and key partners of the Good Fashion Fund. Laudes Foundation, as the founding partner of Fashion for Good, has made an anchor investment in the Good Fashion Fund, with The Mills Fabrica being the first partner and investor to join the fund.


  • Founding Partner


Get in touch with Bernadette, our Head of Investor Relations via