WHAT IS GOOD?

WE CAN DO MORE GOOD in the world.

The fashion industry contributes to water pollution and climate change, sends enormous amounts of waste to landfills and threatens the health and safety of the people who make clothes and the people who wear them.

But it doesn’t have to be this way. Good fashion is not only possible, it is within reach – what the industry lacks are the resources, tools and incentives to put good fashion into relentless practice. Fashion for Good is here to change that.

Fashion for Good will guide the sector with a robust definition of ‘good’ that every single part of fashion’s global supply chain can be inspired by and aspire to.

Good fashion is not fashion that simply looks good or is mostly good. It is good in five important ways:

  • Good Materials –  safe, healthy and designed for reuse and recycling

  • Good Economy – growing, circular, shared and benefiting everyone

  • Good Energy – renewable and clean

  • Good Water – clean and available to all

  • Good Lives – living and working conditions that are just, safe and dignified

By sharing ‘The Five Goods’ widely with practicality and wisdom, and by demonstrating that they can create good fashion that is more attractive, accessible and affordable than its opposite, Fashion for Good will guide the sector with an aspirational model that all can use; a genuine and accountable framework with the promise of social, economic and environmental prosperity.