FASHION FOR GOOD is the global initiative that’s here to make all fashion good.

Fashion for Good™ enables the daring invention and widespread adoption of good fashion practice with ‘The Five Goods’: Good Materials, Good Economy, Good Energy, Good Water and Good Lives.

“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not take, make, dispose, but rather take, make, remake.”

 William McDonough, McDonough Innovation

Fashion for innovation

By working with a world-leading incubator, we spark early-stage breakthroughs and scale late-stage improvements with the potential to revolutionise the fashion industry.

Fashion for practical action

By offering financing, operational support and fashion’s first Good Fashion Guide, we empower the apparel supply chain to deliver change that is accessible, affordable and attractive for all.

Fashion for collaboration

With an initial grant by founding partner C&A Foundation and an open invitation to the entire apparel industry to join, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.

Supported by an Innovation Hub in Amsterdam, a startup accelerator in Silicon Valley and a worldwide network of changemakers, Fashion for Good will reimagine the way fashion is designed, made, worn and reused.

And by providing the inspiration and information needed to make it possible, we will revolutionise the fashion industry so that people, companies and the planet can flourish together.

Join us on the journey.