FASHION FOR GOOD WORKS TO FIND AND FUND the technologies and business models that have the greatest potential to transform the industry for good.

We work alongside Plug and Play, the world’s largest global technology accelerator and one of Silicon Valley’s most active venture capital firms, to identify blue-sky breakthroughs early on and support their development through an intensive startup programme.

The rigorous early-stage innovations programme accepts ten startups twice a year and involves:

  • An invitation to work alongside other innovators at our Amsterdam Innovation Hub
  • A dedicated mentor who will offer product and company coaching
  • Fundraising, finance and other business development opportunities
  • Participation in speaker series and workshops
  • Connections to partners, networks and venture capital contacts
  • An innovation proof of concept and fully-developed business plan

Fashion for Good and Plug and Play are championing the relevant, replicable and scalable innovations that will accelerate the transition to a sustaining fashion industry.


If you’re a startup ready to apply, register your interest now.


Brands, Funders, Investors

If you’re a brand, funder or investor who wants to spark and scale the next generation of circular technologies and business models, we’d love to hear from you.