A GLOBAL INITIATIVE launching from a historic building in the heart of Amsterdam.

Fashion for Good includes the following mutually reinforcing elements:

  • Fashion for Good-Plug and Play Accelerator We work with Plug and Play, a leading Silicon Valley accelerator, to give promising start-up innovators the funding and expertise they need in order to grow. Funding of startups is provided by Plug and Play and Fashion for Good, and support is provided by our corporate partners.
  • Scaling Programme Fashion for Good supports innovations that have passed the proof-of-concept phase. A dedicated team helps them scale by offering bespoke support and access to expertise, customers and capital.
  • Good Fashion Guide An open-source tool for brands wishing to embrace circular apparel principles, based on learnings from the production of Cradle to Cradle CertifiedTM [1] garments at a value retailer price point.
  • Circular Apparel Community A strong, vibrant network for like-minded companies and organisations to build a strong, vibrant community fostering alignment, collaboration & partnerships.
  • Fashion for Good Experience An exhibition space for the wider public, who will be able to learn about how to make fashion into a force for good and become part of our global movement.

[1] Cradle to Cradle Certified™ is a certification mark licensed by the Cradle to Cradle Products Innovation Institute