We practise what we preach

At Fashion for Good, we are thoughtful about every decision we make. When creating the Fashion for Good Experience, we thoroughly assessed everything you see (as well as what’s behind-the-scenes) against our sustainability criteria. We sought materials that are cleaner and safer than conventional alternatives and designed for more than one use — like our Action Bracelets, which contain recycled plastic, and our yarn installations, which use regenerated nylon collected from landfills and oceans.  

Throughout our building, we are conscious of our consumption and sourcing practices. Our coworking and meeting spaces contain a mix of found, secondhand and rental furniture to showcase different procurement models that contribute to a circular economy. Where possible, we rely on natural sunlight to cut back on our lighting and electricity usage. Our carpet tiles are Cradle to Cradle Certified™ and were designed through a collaboration between Shaw Contract and Fashion for Good cofounder William McDonough. The phone booths in our coworking space are made from Cradle to Cradle Certified™ gypsum board, contain renewable wool felt accents and are enclosed with recyclable steel and glass doors. The wall paint used in our coworking and meeting spaces is Graphenstone Ecosphere Premium, which is Cradle to Cradle Certified™ GOLD and GreenRate Certified™ LEVEL A.  

Like the fashion industry, Fashion for Good is on a journey, and we are committed to transparency along the way. If you have questions or ideas for ways we can improve, please contact us. 

Highlights from the Experience 

  • The yarn used as a design element throughout the Experience is ECONYL® regenerated nylon from Italian manufacturer Aquafil. This yarn is made out of nylon waste collected from landfills and oceans around the world. It functions exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again. Special thanks to Aquafil for providing this yarn for our use. 
  • The wood panels used throughout the Experience come from GreenPanel and EcoPlex, which both manufacture in the Netherlands and source from sustainably managed forests certified by the Forest Stewardship Council and Programme for the Endorsement of Forest Certification 
  • The plastic used in our Action Bracelets and Action Readers is 100% recycled. It comes from Polimeer, an Amsterdam-based circular design studio that collects plastic waste and recycles it into new objects. The bracelets are 3D printed using Kanèsis Hemp Filament, a biodegradable, compostable material that contains hemp waste from industrial processing.
  • The mirrors in our fitting room and the glass used throughout the Experience are Cradle to Cradle Certified™ and come from AGC Glass Europe, which dedicates 50% of its research and development budget to sustainable innovation and conducts a Life Cycle Assessment of every product to understand its long-term impact. 
  • The upholstery and fitting room curtains in the Experience come from Kvadrat, a Danish design company committed to social and environmental sustainability. In addition to natural and recycled materials for our seating and curtains, Kvadrat also supplied us with a special recycled textile board used in our Journey of a T-shirt exhibit, made out of scraps from their production process.  
  • In our Design Studio, we custom print our Cradle to Cradle Certified™ GOLD T-shirts using the Epson F2100 direct-to-garment digital textile printer. It uses about 50% less energy than comparable printers and is designed to be easily recycled when the printer is at the end of its useful life. We use Ultrachrome DG ink that has certification from ECO PASSPORT by OEKO-TEX®, indicating that no hazardous chemicals are present. We also participate in an Epson take-back programme that recycles and refills printer cartridges when they are done, which helps prevent unnecessary waste.  
  • Our window display mannequins come from Mannequino, which has a patented, closed-loop design that is technologically and environmentally smart. The Mannequino is made from non-toxic polypropylene and is 100% recyclable. Plus, its panels are designed to be replaced individually, which reduces waste.  
  • Our hangers were custom-made for us by NORMN Hangers, an innovator from our Fashion for Good-Plug and Play Accelerator. They are made from 100% recycled and compressed paper fibres and are completely recyclable. 
  • Before the launch of the Fashion for Good Experience, the first three floors of our building contained a Launchpad Exhibition to draw visitors in. When constructing the full Experience, we prioritised the reuse and repurposing of materials from the prior exhibition. We got creative, transforming old seating into staging, turning our poster holders into artifact pedestals and creating new partitions out of old walls. 

The Good Shop Sustainability Guidelines 

  • The Experience showcases innovative products that push the boundaries of Good Fashion through the Good Shop, which features curated product collections that are built around thought-provoking themes and swapped out every three months. Products in the Good Shop are carefully selected and assessed against Fashion for Good’s sustainability guidelines. These guidelines are built around the Five Goods: Materials, Water, Energy, Economy and Lives, which were co-developed with William McDonough and inspired by the Cradle to Cradle® approach. Additionally, social and environmental criteria from Remake and the Sustainable Apparel Coalition were integrated into the assessment. For more details on our assessment process, click below.