The Experience

The world’s first interactive museum for sustainable fashion innovation. Join us in transforming fashion into a force for good.

About the Experience

Welcome to the Fashion for Good Experience. This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).


Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey. Join us and others from all over the world committing to individual actions that together add up to big impact.


If you’re interested, you can also find the sustainability thinking that has gone into building the Experience here.


Free Entry

Opening Hours

Monday 12:00 – 19:00
Tuesday 11:00 – 19:00
Wednesday 11:00 – 19:00
Thursday 11:00 – 21:00
Friday 11:00 – 19:00
Saturday 10:00 – 18:00
Sunday 12:00 – 18:00


Rokin 102, 1012 KZ Amsterdam
Google Maps

Current theme

We showcase brands that are pushing the boundaries of Good Fashion. Every three months, we bring you a new carefully-curated collection built around a thought-provoking theme. Our current collection features products from adidas x Parley, Kings of Indigo, ECOALF, Insane in the Rain, Karün and Ms. Bay.


SPLASH: Rethinking the role of water in fashion.

The relationship between water and fashion runs deep. Each year, the fashion industry uses 93 billion cubic metres of water to produce the clothes we wear. That is 4% of all global freshwater used annually. Ocean plastic pollution is another issue. But even though we can now turn plastic into textiles, only 5% of plastic waste is currently recycled. It doesn’t need to be this way. Clean, innovative, stylish—the brands we showcase let us envision a world where fashion and water coexist peacefully.


The journey starts here

Take action, change fashion

Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.


Through the Experience we share ideas for taking action to change the future of fashion, both on a personal and industry level. The central thread of the Fashion for Good Experience is your ability to digitally interact with the space, committing to actions and earning badges to ultimately build your own personalised Good Fashion Action Plan delivered straight to your inbox.

Make your Good Fashion Action Plan

Step 1

Pick up an Action Bracelet at the museum entrance

Step 2

Use your bracelet to commit to actions and earn badges on your Good Fashion Journey

Step 3

Pledge to take action and receive your personalised Good Fashion Action Plan

"Fashion for Good inspires the daring invention and widespread adoption of good fashion practice."

Leslie Johnson
C&A Foundation

"Transitioning the industry from a linear model to 'circular', where textile raw materials are recycled indefinitely, will take more than just technology. Fashion for Good certainly has the vision, the team and the passion to play a major role in this movement."

Cyndi Rhoades
Worn Again

"Together we can spark and scale the next generation of circular technologies and help change the fashion industry."

Stella McCartney
Stella McCartney

"Sustainable innovation is very important for us, and we believe that an open source approach is the right way forward. Fashion for Good enables us to build a network that impacts the world of consumers – together."

James Carnes

"Fashion for Good’s ability to stimulate collaboration between like-minded fashion brands and cutting-edge tech companies will change the future of fashion sustainability.”

Peter Majeranowski
Tyton Biosciences

"The Fashion for Good Experience is an amazing way of engaging and inspiring the visitors on sustainability and innovations, showing good fashion can still be cool, fun and wild!"

Arizona Muse

Explore tomorrow’s fashion innovations

Through our Innovation Platform, Fashion for Good helps to grow ideas that will transform the fashion industry for the better. These innovations challenge us to rethink every step of how a product is made. Materials made from food waste. Business models designed for renting and reselling. Technologies that “close the loop” so that old clothes can be turned into new ones.


Experience these innovations up close and personal and learn how they are forming the future of fashion.

Other highlights

Design a T-shirt

Choose a Good Fashion slogan, customise your design and print it on one of our Cradle to Cradle Certified™ T-shirts — all in real-time in our Design Studio.

Strike a pose

Take some photos in our Good GIF Booth and we’ll turn it into a kaleidoscopic GIF that you can share online to help us spread the word.

Plan your visit

Venue information

Free Entry

Opening Hours

Monday 12:00 – 19:00
Tuesday 11:00 – 19:00
Wednesday 11:00 – 19:00
Thursday 11:00 – 21:00
Friday 11:00 – 19:00
Saturday 10:00 – 18:00
Sunday 12:00 – 18:00


Rokin 102, 1012 KZ Amsterdam
Google Maps

Who is this for?

The Fashion for Good Experience is aimed at fashion lovers of all ages — whether you consider yourself a beginner or an expert on the fashion industry’s impact, there is something for you.


All of our exhibitions are presented in English, and our lower-level exhibition contains Dutch translations. Our knowledgeable hosts speak a wide range of languages and can assist you during your visit. If you would like a tour in a language other than English or Dutch, please get in touch!

Our partners

  • Founding Partner


Want to attend one of our ongoing sustainable fashion workshops or events? Check out our calendar for upcoming programming.

View Calendar


A special thank you to all those who have helped bring the Fashion for Good Experience to life.

The Experience is set up under Stichting Fashion for Good and is recognised as an ANBI (organisation for public benefit). Partners are vital for the Experience — get in touch below to find out how we can work together to reimagine the fashion industry.

Find out more