Fashion for Good Experience

The world’s first interactive museum for sustainable fashion innovation. Join us in transforming fashion into a force for good.

About the Experience

Our museum is open again to the public as per the latest Dutch Government regulations! To book tickets to visit either in person or virtually, click here or via the tickets button in the corner of your screen. 

See here if you’d like to know more about the measures we have put in place to keep you safe and comfortable.

We ask all visitors keep 1.5 meters distance from each other and our staff. Families or household groups can of course stay together.

This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).

Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey. Join us and others from all over the world committing to individual actions that together add up to big impact.

If you’re interested, you can also find the sustainability thinking that has gone into building the Experience here.


Entry Fee €2.50 - €5.00

Opening Hours

Monday 11:00 – 17:00
Tuesday Closed
Wednesday 11:00 – 17:00
Thursday 11:00 – 17:00
Friday 11:00 – 17:00
Saturday 11:00 – 17:00
Sunday 11:00 – 17:00


Rokin 102, 1012 KZ Amsterdam
Google Maps

Virtual guided tours

Visit the museum from wherever you are in the world

With one of our new virtual tours you’ll be personally guided through all of our latest exhibitions by one of our expert hosts, with plenty of room for questions along the way. Join a small group of up to 10 other change makers from across the globe, and tour the museum from your home! You’ll learn about the current state of the fashion industry, and discover new steps to take toward your sustainable fashion journey and learn all about new innovations that are set to disrupt the industry for the better.


Tours happen on Tuesdays and Thursdays – choose a digital tour ticket here to book your spot!

Current theme

We showcase brands that are pushing the boundaries of Good Fashion. Every six months, we bring you a new carefully-curated collection built around a thought-provoking theme. ‘A CUT ABOVE’ involves a curation  of  six pioneering  brands breaking boundaries and taking fashion to the next level with their originality, creativity and a whole lot of imagination. Each brand showcases a different take on conventional decision making in fashion; from sourcing – using sustainable materials and zero-waste patterns; to assembly – with 3D weaving techniques; and finally to use – creating infinite styles through modular garments or designing virtual fashion that only exists in the digital space.  

JULY 2020 - JAN 2021

A CUT ABOVE: Fashion done differently

With a little creativity, we can reimagine how our clothes are designed, made and worn.  To create truly GOOD fashion, today’s pioneers are revolutionising the industry in imaginative ways. Materials are sustainably sourced, precise designs and assembly techniques minimise waste and modular outfits create never-ending styles. What’s more, ground-breaking new technologies are moving fashion into the digital domain. 

Notice a pattern emerging? Step in to discover more about the exciting innovations as we put the pieces together.  

New exhibition

OCT 2020 - NOV 2020


Our latest exhibition is a collaboration with local Dutch designer Tess van Zalinge – showcasing her latest collection which has been fully upcycled from previous collections as well as translated digitally for the first time. These new approaches to sustainability are a perfect match with our current theme at the museum ‘A Cut Above’ in which we look at the many ways that we can design, make and wear fashion differently.

But the exhibition is not yet complete! Together with Designer Floor Nijdeken and Projectbureau-x, Tess has created an installation especially for Patchwork 2020, where visitors to the museum can work together on a patchwork. In this way, anyone can contribute to a new demi-couture piece which Tess will finish after the exhibition; a symbolic gesture to how we can change the industry together.

Designer Floor Nijdeken creates social installations using embroidery or, in this case, patchwork pieces, where different generations can work together on a collective product and thus generate engagement with visitors.

We’re also running very special private tours of this exhibition hosted by Tess herself so that you can learn more about upcycling and digital design processes – see here for more information or to register your spot!


The journey starts here

Take action, change fashion

Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.

Through the Experience we share ideas for taking action to change the future of fashion, both on a personal and industry level. The central thread of the Fashion for Good Experience is your ability to digitally interact with the space, committing to actions and earning badges to ultimately build your own personalised Good Fashion Action Plan delivered straight to your inbox.

Make your Good Fashion Action Plan

Step 1

Pick up an Action Bracelet at the museum entrance

Step 2

Use your bracelet to commit to actions and earn badges on your Good Fashion Journey

Step 3

Pledge to take action and receive your personalised Good Fashion Action Plan

The re-launch of Fashion for Good’s Experience will create an important epicenter for sustainable fashion innovation. As a principal partner, we are proud and inspired to see innovative minds and perspectives come together in one space, all helping to drive collaboration and systematic change in the industry.

Melanie Steiner
PHV Corp.

The Fashion for Good Experience is an amazing way of engaging and inspiring the visitors on sustainability and innovations, showing good fashion can still be cool, fun and wild!

Arizona Muse

We need to change the way fashion is made and worn. The Fashion for Good Experience helps people understand how to try and do this.

Lily Cole

Explore tomorrow’s fashion innovations

Through our Innovation Platform, Fashion for Good helps to grow ideas that will transform the fashion industry for the better. These innovations challenge us to rethink every step of how a product is made. Materials made from food waste. Business models designed for renting and reselling. Technologies that “close the loop” so that old clothes can be turned into new ones.


Experience these innovations up close and personal and learn how they are forming the future of fashion.

Other highlights

Design a T-shirt

Choose a Good Fashion slogan, customise your design and print it on one of our Cradle to Cradle Certified™ T-shirts — all in real-time in our Design Studio.

Strike a pose

Take some photos in our Good GIF Booth and we’ll turn it into a kaleidoscopic GIF that you can share online to help us spread the word.

Plan your visit

Venue information

Entry Fee €2.50 - €5.00

Opening Hours

Monday 11:00 – 17:00
Tuesday Closed
Wednesday 11:00 – 17:00
Thursday 11:00 – 17:00
Friday 11:00 – 17:00
Saturday 11:00 – 17:00
Sunday 11:00 – 17:00


Rokin 102, 1012 KZ Amsterdam
Google Maps

Who is this for?

The Fashion for Good Experience is aimed at fashion lovers of all ages — whether you consider yourself a beginner or an expert on the fashion industry’s impact, there is something for you.


All of our exhibitions are presented in English, and our lower-level exhibition contains Dutch translations. Our knowledgeable hosts speak a wide range of languages and can assist you during your visit. If you would like a tour in a language other than English or Dutch, please get in touch!

Our partners and accreditations

  • Founding Partner


Want to attend one of our ongoing sustainable fashion workshops or events? Check out our calendar for upcoming programming.

View Calendar


A special thank you to all those who have helped bring the Fashion for Good Experience to life.

The Experience is set up under Stichting Fashion for Good and is recognised as an ANBI (organisation for public benefit). Partners are vital for the Experience — get in touch below to find out how we can work together to reimagine the fashion industry.

Find out more