The world’s first interactive museum for sustainable fashion innovation. Join us in transforming fashion into a force for good.
Welcome to the Fashion for Good Experience. This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).
Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey. Join us and others from all over the world committing to individual actions that together add up to big impact.
If you’re interested, you can also find the sustainability thinking that has gone into building the Experience here.
We showcase brands that are pushing the boundaries of Good Fashion. Every six months, we bring you a new carefully-curated collection built around a thought-provoking theme. REBORN dives into the brands that are trying to close the loop in fashion, creating apparel and footwear that reduces the need to use new resources, by transforming existing ones.
What if we had a circular system that gave old clothes a new life?
Most of our clothing today is not designed with durability or their next use in mind. In fact, only 15% of clothing is collected for reuse and every second, a garbage truck full of textiles is thrown out.
REBORN celebrates the creative ways in which clothing is finding new life after use. We feature brands pioneering a range of innovations that are extending the lifecycle of our clothes. All to keep them from being burned or ending up in landfill.
Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.
Through the Experience we share ideas for taking action to change the future of fashion, both on a personal and industry level. The central thread of the Fashion for Good Experience is your ability to digitally interact with the space, committing to actions and earning badges to ultimately build your own personalised Good Fashion Action Plan delivered straight to your inbox.
Pick up an Action Bracelet at the museum entrance
Use your bracelet to commit to actions and earn badges on your Good Fashion Journey
Pledge to take action and receive your personalised Good Fashion Action Plan
"The Fashion for Good Experience is an amazing way of engaging and inspiring the visitors on sustainability and innovations, showing good fashion can still be cool, fun and wild!"
“We need to change the way fashion is made and worn. The Fashion for Good Experience helps people understand how to try and do this.“
"The re-launch of Fashion for Good’s Experience will create an important epicenter for sustainable fashion innovation. As a principal partner, we are proud and inspired to see innovative minds and perspectives come together in one space, all helping to drive collaboration and systematic change in the industry."
Through our Innovation Platform, Fashion for Good helps to grow ideas that will transform the fashion industry for the better. These innovations challenge us to rethink every step of how a product is made. Materials made from food waste. Business models designed for renting and reselling. Technologies that “close the loop” so that old clothes can be turned into new ones.
Experience these innovations up close and personal and learn how they are forming the future of fashion.
Choose a Good Fashion slogan, customise your design and print it on one of our Cradle to Cradle Certified™ T-shirts — all in real-time in our Design Studio.
Take some photos in our Good GIF Booth and we’ll turn it into a kaleidoscopic GIF that you can share online to help us spread the word.
The Fashion for Good Experience is aimed at fashion lovers of all ages — whether you consider yourself a beginner or an expert on the fashion industry’s impact, there is something for you.
All of our exhibitions are presented in English, and our lower-level exhibition contains Dutch translations. Our knowledgeable hosts speak a wide range of languages and can assist you during your visit. If you would like a tour in a language other than English or Dutch, please get in touch!
If you'd like to book a group tour of the Experience - the world's first museum dedicated to sustainable fashion innovation - please fill out your details and we will get back to you shortly.
Want to attend one of our ongoing sustainable fashion workshops or events? Check out our calendar for upcoming programming.View Calendar
A special thank you to all those who have helped bring the Fashion for Good Experience to life.
The Experience is set up under Stichting Fashion for Good and is recognised as an ANBI (organisation for public benefit). Partners are vital for the Experience — get in touch below to find out how we can work together to reimagine the fashion industry.Find out more