The world’s first interactive museum for sustainable fashion innovation. Join us in transforming fashion into a force for good.
Welcome to the Fashion for Good Experience. This is a space where you can learn how your clothes were made and discover game changing innovations shaping the future of fashion. Throughout the building, you can find concrete ways to have a positive impact, commit to taking action and shop sustainable products (that is, when you need to shop at all).
Immerse yourself in stories of game-changing innovation, see new technologies up close and personal, take a closer look at your buyer behaviour and leave with actionable steps on your Good Fashion journey. Join us and others from all over the world committing to individual actions that together add up to big impact.
If you’re interested, you can also find the sustainability thinking that has gone into building the Experience here.
We showcase brands that are pushing the boundaries of Good Fashion. Every three months, we bring you a new carefully-curated collection built around a thought-provoking theme. Our current collection features products from adidas x Parley, Kings of Indigo, ECOALF, Insane in the Rain, Karün and Ms. Bay.
The relationship between water and fashion runs deep. Each year, the fashion industry uses 93 billion cubic metres of water to produce the clothes we wear. That is 4% of all global freshwater used annually. Ocean plastic pollution is another issue. But even though we can now turn plastic into textiles, only 5% of plastic waste is currently recycled. It doesn’t need to be this way. Clean, innovative, stylish—the brands we showcase let us envision a world where fashion and water coexist peacefully.
Good Fashion is a journey. It’s not just about how you buy clothes, but also how you consider the role of fashion in your life. A curated closet, a preference for sustainable materials, a commitment to treasure your clothes — what it looks like is entirely up to you.
Through the Experience we share ideas for taking action to change the future of fashion, both on a personal and industry level. The central thread of the Fashion for Good Experience is your ability to digitally interact with the space, committing to actions and earning badges to ultimately build your own personalised Good Fashion Action Plan delivered straight to your inbox.
Pick up an Action Bracelet at the museum entrance
Use your bracelet to commit to actions and earn badges on your Good Fashion Journey
Pledge to take action and receive your personalised Good Fashion Action Plan
"Fashion for Good inspires the daring invention and widespread adoption of good fashion practice."
"Transitioning the industry from a linear model to 'circular', where textile raw materials are recycled indefinitely, will take more than just technology. Fashion for Good certainly has the vision, the team and the passion to play a major role in this movement."
"Together we can spark and scale the next generation of circular technologies and help change the fashion industry."
"Sustainable innovation is very important for us, and we believe that an open source approach is the right way forward. Fashion for Good enables us to build a network that impacts the world of consumers – together."
"Fashion for Good’s ability to stimulate collaboration between like-minded fashion brands and cutting-edge tech companies will change the future of fashion sustainability.”
"The Fashion for Good Experience is an amazing way of engaging and inspiring the visitors on sustainability and innovations, showing good fashion can still be cool, fun and wild!"
Through our Innovation Platform, Fashion for Good helps to grow ideas that will transform the fashion industry for the better. These innovations challenge us to rethink every step of how a product is made. Materials made from food waste. Business models designed for renting and reselling. Technologies that “close the loop” so that old clothes can be turned into new ones.
Experience these innovations up close and personal and learn how they are forming the future of fashion.
Choose a Good Fashion slogan, customise your design and print it on one of our Cradle to Cradle Certified™ T-shirts — all in real-time in our Design Studio.
Take some photos in our Good GIF Booth and we’ll turn it into a kaleidoscopic GIF that you can share online to help us spread the word.
The Fashion for Good Experience is aimed at fashion lovers of all ages — whether you consider yourself a beginner or an expert on the fashion industry’s impact, there is something for you.
All of our exhibitions are presented in English, and our lower-level exhibition contains Dutch translations. Our knowledgeable hosts speak a wide range of languages and can assist you during your visit. If you would like a tour in a language other than English or Dutch, please get in touch!
If you want a full behind-the-scenes rundown from one of our hosts, you can request a tour here and we will get back to you shortly.
Want to attend one of our ongoing sustainable fashion workshops or events? Check out our calendar for upcoming programming.View Calendar
A special thank you to all those who have helped bring the Fashion for Good Experience to life.
The Experience is set up under Stichting Fashion for Good and is recognised as an ANBI (organisation for public benefit). Partners are vital for the Experience — get in touch below to find out how we can work together to reimagine the fashion industry.Find out more