The South Asia Innovation Programme (focused on India and Sri Lanka) brings together global and local apparel brands, manufacturers, investors and innovators, with the aim to accelerate the transition towards a circular economy and to scale the much-needed innovative solutionsThrough the South Asia Innovation Programme, Fashion for Good focuses on innovations that need market validation as well as those looking to drive growth and adoption rates. We provide a mix of programming with close mentoring from industry experts and partners with the goal to generate pilots and investment opportunities.

To participate in the South Asia Innovation Platform, Fashion for Good is seeking innovators focusing in key areas including raw materials, dyeing and finishing, manufacturing, retail, end-of-use and transparency and traceability. Find us at Circular Changemakers, Lakmé Fashion Week (Mumbai), August 22nd, and Innovation Day at Colombo Innovation Tower (Sri Lanka) November 28th.

Apply for our Innovation Day at Colombo Innovation Tower, Sri Lanka for the chance to pitch your innovation to key stakeholders and industry leaders from across the fashion eco-system.

Fashion for Good makes an industry-wide call for collaboration to pioneering local manufacturers and retailers to transform the apparel industry. 





The innovation programme is a 12-week programme to accelerate and scale startups driving innovation in sustainability, circularity and transparency to make all fashion good. Wwork closely with our corporate partners to identify 10-15 most promising startups in the region for our intensive programme. The programme is structured around 5 focus weeks (split between India and Sri-Lanka), with bespoke support to the startups including one on one sessions with the corporate partners and manufacturers, pilot drives, investor pitches and business support sessions. We run 2 batches a year with rolling applications.


  • 12 week accelerator programme (no investment, no equity required)
  • 1 on 1 session with pioneering retailers and manufacturers
  • Introduction to our Investor Network/ Access to funding
  • Dedicated experts in sustainability and innovation within the Industry
  • Access to Fashion for Good’s global network



JUN 2019
Call for Applications Open

AUG 2019
Circular Changemakers at Lakme Fashion Week (Mumbai)

NOV 2019
Innovation Day at Colombo Innovation Tower (Sri Lanka)

DEC 2019
Applications close for South Asia Programme Batch 1

JAN 2020
Selection Day for South Asia Programme Batch 1

FEB 2020
South Asia Programme Batch 1 Begins

MAY 2020
Call for Applications – South Asia Programme Batch 2

JUNE 2020
South Asia Programme Batch 1 Demo Day



We look specifically for innovations that fall under one or multiple of the following focus areas:


Raw Materials: Replacing conventional petroleum based materials with recyclable alternatives and supporting more resource efficient natural materials.

Dyeing & Finishing: New methods, technologies and chemicals for the more sustainable treatment of textiles, towards low water use and zero discharge of hazardous chemicals.

Manufacturing: Cutting edge garment manufacturing technologies & supply chain processes (e.g. 3D printing).

Retail: Circular business models, the sharing economy, platforms, transportation, packaging and retail based solutions.

End-of-Use: Techniques including chemical and mechanical methods for circular recycling of finished post-consumer goods.

Traceability: Product marking, identification & tracing technologies and platforms that publicly disseminate information to increase supply chain accountability.

To see examples of our start-up alumni, check out our global accelerator programme page.

Corporate Partners

  • Founding Partner

Regional Ecosystem Partners