IMAGE CREDIT: ALINA KRASIEVA PHOTOGRAPHY.

11 October 2019

AMSTERDAM- Fashion for Good heeft gisteren haar nieuwe Good Shop thema REBORN gelanceerd. REBORN duikt in de merken die proberen de kringloop in de mode te sluiten, door kleding en schoeisel te creëren die circulair zijn en de noodzaak om nieuwe grondstoffen te gebruiken verminderen. Het nieuwe thema omvat merken als FRANKIE Collective, herwerkte overstock die wordt omgevormd tot zeer gewilde sportkleding, Silfir, uniseks werkkleding die voor elk seizoen kan worden gerepareerd om ze langer draagbaar en modieus te houden, en een capsulecollectie C2C-gecertificeerde kleding van C&A. Naast het thema is er een tijdelijke tentoonstelling van herwerkte bruidsjurken van ontwerpster Tess van Zalinge en weddingplanner Lotte Grossman onder het merk “tesswithlotte”.

The featured brands as part of Reborn are: C&A, Frankie Collective, MAFIA, Pure Waste, Silfir, and WAO and will be available in the Good Shop as part of the Fashion for Good Experience in Amsterdam and are showcased to the public starting October 11th.

Last night designer Tess van Zalinge announced the new theme to a select group of press, influencers and friends in attendance, while also opening the exclusive exhibition of her reworked bridal gowns created in a limited collection together with wedding planner Lotte Grossman. Experience Manager Gwen Boon introduced the concept behind REBORN and the inspirational brands that demonstrate circular fashion is not only possible, but certainly achievable in today’s fashion ecosystem. Hannah Kromminga founder of Silfir was also present at the launch to personally speak about their 100% circular unisex workwear.

Circularity in fashion is one of the core ambitions of Fashion for Good who brings together key industry players to collaborate on the creation of a fashion value chain that is restorative and regenerative, shifting away for the current take-make-waste linear model. REBORN asks the question “What if we had a circular system that gave old clothes a new life?” The answer is celebrated in the Good Shop through the brands featured that show a few of the creative ways in which clothing is finding new life after use. The carefully curated pieces pioneer a range of innovations that are needed in extending the lifecycle of our clothes, to keep them from being burned or ending up in landfill.

The fourth theme to be introduced in the Good Shop, REBORN also provides the overarching theme for the Fashion for Good activity programming over the course of the upcoming six months. Fashion for Good organises events, workshops and panel discussions aligned around REBORN and circularity in the fashion ecosystem. Visitors can join for the chance to dive into the topic with leading experts, expand their knowledge, and learn from innovators about the pioneering solutions changing the industry and what they can do to make change happen.

 YOU MIGHT LIKE TO KNOW…

• Frankie Collective, MAFIA, Pure Waste, Silfir, and WAO are available in the Netherlands for the first time in the Good Shop of the Fashion for Good
• Pure Waste clothing is made entirely from textiles leftover from the clothing manufacturing process, yet still offer consumers the same quality and comfort as items made from virgin materials.
• MAFIA crafts bags and accessories from old sails and offer lifetime warranty on their products, repairing them free of charge.
• WAO shoes are made from natural materials and dyed using vegetal pigments. Old shoes can be returned to be separated into different parts and ground up into compost.
• Frankie Collective rework vintage garments and overstock that would otherwise end up in landfill. They are salvaged and repurposed into highly appealing, modern must have items.
• C&A created a Cradle-to-Cradle (circular!) certified capsule collection, entirely made from organic cotton and recycled materials.