3rd November 2021
AMSTERDAM – The Fashion for Good Experience, the world’s first interactive museum focused on sustainable fashion, is convening an Advisory Council this week and welcoming two new board members. In addition, the museum is officially registered with the Museum Registry from this month and thus meets the same national standards as other large museums in the Netherlands. These are important steps to strengthen the future of the museum and to deepen the programming.
The Fashion for Good Experience – with an ANBI status (Public Benefit Organisation) – is, as of October 2020, officially registered with the Stichting Museumregister Nederland, which carries out the registration of museums in the Netherlands that demonstrably meet the criteria for high-quality fulfilment of the functions of a museum.
“We are extremely proud to share that we are now officially registered in the Museum Register. The museum is a unique, interactive place for sustainable fashion and the fact that our educational collection around innovations also receives more recognition as a result, is a fantastic development!” – Albert Brenninkmeijer, Chairman of the Board of the Fashion for Good Foundation
Since opening, the museum has welcomed more than 70,000 visitors and has built an incredibly engaged “good fashion” community of more than 115,000 online followers.
NEW BOARD MEMBERS
The Experience operates in a unique space, with the aim of inspiring visitors to change their fashion behaviour. The museum approaches this goal through the development of educational programmes, inspiring events, with for example, ELLE Netherlands, Hanna Verboom and Cinetree, collaborations with schools and, as will be announced in 2021, with internationally renowned fashion designers. The ultimate ambition is to reach every player in the clothing industry. The museum’s board, with new members Albert Brenninkmeijer as chairman and board member José Teunissen, together with existing members vice-chairman Leslie Johnston, secretary Siebe Weide and treasurer Stefan Hafner, is responsible for the strategy behind this. Click here to read more about the Board Members.
This week, the Advisory Council of the Fashion for Good Experience meets for the first time, to discuss the programming of the museum, including all events, exhibitions and collaborations, in order to determine how to reach a broader and larger audience and to give advice on subsidies and sponsoring. The committee, consisting of five members, will fill their positions for two years and are selected on their personal expertise, guaranteeing a multidisciplinary team. The committee is chaired by Marian Duff, accompanied by Mick Groeneveld, Elles van Vegchel, Marjolein van Breemen and Stephan Alspeer.
The Fashion for Good Museum is financially supported by the Amsterdam Fonds voor de Kunst to set up collaborations with local creative talents, which will start in early 2021. In addition, the museum has also received funding from Horizon 2020, the largest research and innovation programme in the EU, for the Allthings.bioRPO project, for which the museum will offer educational activities around biomaterials in 2021.
Today, Fashion for Good launches the Sorting for Circularity USA Project, a new initiative focused on the North-American textile-to-textile recycling market that will provide the most representative snapshot of textile waste composition generated in the United States. This effort is crucial to understanding and evaluating the business case for textile-to-textile recycling, ensuring that used textiles move to their best and highest end use. The results of this 18-month project will inform decisions to unlock necessary investments and actions to scale collection, sorting and recycling innovations.