16 August 2018

AMSTERDAM- Fashion for Good is proud to announce the release of the world’s first comprehensive toolkit on the product development of Cradle to Cradle Certified^TM apparel products. It contains two ground-breaking tools for clothing manufacturers and fashion brands: The world’s first guide on Developing Cradle to Cradle Certified denim, with lessons learned by C&A and Fashion for Good while developing its first C2C Certified GOLD jeans. Additionally, the Assessed Materials Almanac specifies materials and ingredients currently assessed for C2C certification with regards to Material Health available for use in the fashion industry. For the first time such a complete overview is available to enable fashion brands, retailers and manufacturers to get started on the development of truly circular products. The toolkit is now available on the Fashion for Good website.

In June 2017, Fashion for Good developed the first part of its C2C How-To-Guide outlining the process and steps towards creating C2C Certified products, focusing on C2C Gold level certified T-shirts. Moving on to more complex garments, the second phase is now live with the Denim Guide and Almanac, presenting a complete toolkit for anyone who wants to develop complex C2C Certified collections. “This toolkit demonstrates that good fashion is possible today, and we hope that more manufacturers and brands will work towards circular products”, said Katrin Ley Managing Director Fashion for Good.

“Fashion is a living thing and Fashion for Good is encouraging the production of Cradle to Cradle Certified™ products helping fashion to grow in a positive way,” said William McDonough, co-founder MBDC, CE McDonough Innovation and co-founder Fashion for Good. “By sharing inspiring new product development toolkits and guides, Fashion for Good is inviting everyone from designers and material suppliers to manufacturers and customers – all the members of the apparel and fashion value chains – to come together now in collaborative advantage to co-create products that benefit people and the Earth.”

The world’s first C2C Certified GOLD denim jeans was launched recently by C&A and in the process of this development they were able to overcome a number of challenges. The “Developing Cradle to Cradle Certified Denim” Guide highlights these key learnings and possesses practical solutions. With a strong representation of the practical supplier perspective, it offers guidance for manufacturers and other brands looking to develop complex C2C garments. The toolkit also includes the complete Bill of Materials – the full recipe for the C&A jeans.

The Assessed Materials Almanac brings together lists of existing C2C Material Health assessed ingredients and products for the first time. Previously, information on existing C2C assessed alternatives was held by individual assessors, making it more difficult for brands and manufacturers to develop new C2C Certified products. This guide provides a major shortcut towards development of C2C Certified collections.

This toolkit was developed in collaboration with C&A, EIG, EPEA Switzerland, MBDC and McDonough Innovation based on the Cradle to Cradle Certified Product Standard version 3.1.

Download the “Developing C2C Certified Jeans” Guide and Assessed Materials Almanac here: https://fashionforgood.com/c2c  

About Fashion for Good
Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.

At the core of Fashion for Good is our innovation platform. Through our Fashion for Good-Plug and Play Accelerator, we give promising start-up innovators the expertise and access to funding they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. The third element of the innovation platform is the Good Fashion Fund, that will catalyse access to finance to shift at scale to more sustainable production methods.

The international organisation – founded by C&A Foundation in March 2017 – now has 8 corporate partners, organised over 360 one-on-one introductory sessions between innovators and corporate brands, unlocked significant investments for start-ups, and has seen multiple production pilots come to life.

Fashion for Good also acts as a convener for change. From its hub in Amsterdam, it houses a Circular Apparel Community co-working space, creates open-source resources like its Good Fashion Guide about cradle-to-cradle clothing. Fashion for Good welcomes visitors to the Experience, where they can join a collective movement to make fashion a force for good. In October 2018 the Experience will open as the world’s first interactive tech museum dedicated to sustainable fashion innovation.

Fashion for Good’s programmes are supported by corporate partners adidas, C&A, Galeries Lafayette Group, Kering, PVH, Target, Zalando, as well as organisations including the Cradle to Cradle Products Innovation Institute, the Ellen MacArthur Foundation, IDH – the Sustainable Trade Initiative, Impact Hub Amsterdam, McDonough Innovation, Plug and Play and the Sustainable Apparel Coalition.

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Press Contacts

Fashion for Good

Anne-Ro Klevant Groen

+0031(0)6 15367875

press@fashionforgood.com