AMSTERDAM- This week, Fashion for Good celebrates its first year by hosting Innovation Fest, at their hub in Amsterdam. Approximately 180 innovators, brands, producers, retailers, suppliers, non-profit organisations and investors convened to discover breakthrough ideas and network with others united, in a shared ambition to make fashion a force for good.
The event showcased Fashion for Good’s progress so far. The international organisation – founded by C&A Foundation – now has 7 corporate partners, organised over 360 one-on-one introductory sessions between innovators and corporate brands, unlocked significant investments for start-ups, and has seen multiple production pilots come to life. The Fashion for Good programmes have supported more than 40 start-ups to date.
Innovation Fest featured Demo Day pitches by the third batch of start-ups from the Fashion for Good-Plug and Play Accelerator, celebrating their graduation from the 12-week programme. This batch – the biggest one so far – consists of 15 startups from all over the world, covering 4 continents and 10 nationalities. The start-ups followed a robust curriculum including mentorship and introductions to corporate partners: adidas, C&A, Galeries Lafayette, Kering, Target and Zalando. The next batch of start-ups for the accelerator programme will be selected in July.
The afternoon also featured presentations from the three new innovators that have recently joined the Scaling Programme: moral fiber – formerly known as Ambercycle, Tyton Biosciences and Bext360. These companies were hand-selected from an extensive list of innovators, with new technologies enabling a more sustainable and circular textiles sector. For the next 18 months, they will receive bespoke support and access to expertise, potential customers and investors with the help of a dedicated team.
Innovation Fest ended with an outlook on the future of Fashion for Good. Katrin Ley, Managing Director of Fashion for Good, provided a sneak peek into the new visitor-facing Experience. The current exhibition has attracted over 15.000 visitors from 30 different countries, aiming to inspire them to become conscious consumers and join the movement to make fashion a force for good. The next phase for this Experience is a full redesign, turning it into the world’s first technology-forward museum for sustainable fashion innovation. The Experience will be unveiled in the first week of October.
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Katoen is een van de meest bekende stoffen ter wereld en heeft een ongekende, wereldwijde geschiedenis van meer dan 400 jaar. Echter zijn veel verhalen achter katoen minder bekend. Deze onbekende, soms onverwachte perspectieven zijn verzameld en samengebracht in de nieuwe tentoonstelling “Knowing Cotton Otherwise” van het Fashion for Good Museum, die deze week opent.