When Fashion for Good first launched four years ago, it started with a handful of brands and retailers as its corporate partners. Now, it counts manufacturers among its collaborators too. “We realised how important it was to get those upstream suppliers at the same table,” said Brittany Burns, director of strategy and development at Fashion for Good. “We felt like it was really important to create these opportunities for a cross-pollination of ideas, but [also] co-development across the industry.”

Industry giants Adidas and H&M are partners on this project and will work together to facilitate “the scale and volume needed to properly test this (technology),” said Infinited Fiber’s CEO Petri Alava during a recent video call. Representing Fashion for Good, who are facilitating stakeholder collaboration during the project, was Kathleen Rademan: “What we (at Fashion for Good) have noticed is, in order to get something like chemical recycling off the ground, more than one brand is needed.”

Do you miss meandering around a good museum on a slow afternoon, immersing yourself in a different world, and learning about something new? If that’s you, then you should check out the Fashion For Good experience, a sustainable fashion museum now offering virtual tours.

In the Netherlands, the Amsterdam Fashion for Good Experience museum has been officially designated as a museum. The interactive museum mainly focuses on sustainable fashion and was finally included in the Museum Register. In this way it shows that it meets the same standards as other large museums in the Netherlands.

In  Robert Zemeckis’ film Back to the Future , the main characters navigate between the past and the future in a long process of discovery and transformation. Throughout these trips, Marty (one of the protagonists) has as main mission to repair the damage created by him in history. Although fiction and reality intersect more than we think, we still do not have the ability to travel through time or repair the damage that we have been creating throughout history. We know today that the great environmental or, in general, society challenges result from human intervention (global warming, social inequality, etc.). We also know that reversing these damages is particularly difficult because, unlike the characters in the film, we cannot change the past. We can, however, change the future and the consequences of our actions.

Circularity has become a priority for fashion, but labour experts are concerned that without deliberate planning, the industry’s efforts on the environment could cost millions of workers their jobs. They also worry that in cases where new jobs are created, they won’t offer paths to better livelihoods that the United Nations and others have called for employers globally to provide.

It has long been known that the fashion industry is polluting the planet through overproduction, harmful manufacturing processes and transportation emissions. Much remains to be done to make the fashion industry more sustainable , but fortunately more and more brands are taking a step in the right direction. From second-hand clothing to recycling old materials: fashion houses are trying to make sustainable shopping easier for consumers. Get started today with the greening of your wardrobe with the best sustainable fashion initiatives in 2020.

AMSTERDAM/MUMBAI – The Fashion for Good initiative has teamed up with the Circular Apparel Innovation Factory to draw up a report on the potential for circularity in the fashion and textiles industry in India. Entitled ‘State of Circular Innovations in the Indian Fashion and Textile Industries’, it aims to give a comprehensive overview of the sustainability opportunities and challenges across the Indian supply chain. Pointing out that India is both a global leader in manufacturing and also one of the largest consumer markets for fashion, it says the ongoing search for circular innovations is critical in terms of minimising environmental impact.

Customers increasingly want to know more about the products they buy. They want transparent information and advice on how to care for their clothes to prolong their life. Currently only one percent of clothing is recycled into new materials, garments of today largely become the waste of tomorrow.

To learn how we can tackle this problem at scale and use technology to enable our customers to close the loop, Zalando has teamed up with sustainable fashion innovation platform, Fashion for Good, and Berlin based startup, circular.fashion, to develop the “redeZIGN for Circularity” capsule collection, which is now available to customers in all 17 Zalando markets. The capsule collection consists of five pieces and is produced by Zalando’s sustainability flagship label ZIGN. The collection offers customers the opportunity to learn more about the origin of products and how to extend the product’s life, bringing Zalando closer to its goal of applying the principles of circularity and extending the life of at least 50 million items by 2023 as stated in its do.MORE strategy.

Dutch designer Tess van Zalinge was on the program of Helsinki Fashion Week this summer. For this fashion week, the designer made digital designs for the first time, since fashion week took place digitally. After the digital presentation in August, the items were brought to life for the ‘Patchwork 2020’ collection that was presented this week in Amsterdam.

Sustainability initiative Fashion for Good (FFG) has initiated a new project which, with the support of a consortium of brands, manufacturers and industry organisations, will vie to scale promising chemical recycling solutions in cellulosic textile production. The Full Circle Textiles Project: Scaling Innovations in Cellulosic Recycling project brings together Kering, PVH Corp., Target, Birla Cellulose, the Laudes Foundation and Canopy, and creates an incubated environment in which the technologies of Infinited Fiber Company, Re:newcell, Tyton Biosciences, Evrnu and Phoenxt will be trialled in the manufacture of garments, with scope to scale such solutions.

To accelerate sustainable transformation of the apparel and accessory industry, several leading subject matter experts have united as the Fashion Conveners. Spurred by the vulnerabilities the global pandemic brought forward, the group recognises the urgency to hasten transformational changes needed to reduce environmental and social impacts across fashion.

Anne-Ro Klevant Groen is Vogue’s nieuwe editor at large op gebied van duurzaamheid. Ze werkt bij Fashion for Good, een internationaal innovatieplatform dat circulaire mode nastreeft, helpt onder meer Business of Fashion en Vogue Business aan de correcte ‘groene cijfers’ en interviewde onlangs Iris van Herpen op Vogue’s IG Live. Voor lezers wil ze haar duurzame kennis vooral zo behapbaar mogelijk maken.

Sustainable fashion doesn’t have to cost a fortune, though, if there is enough demand out there. “There’s a perception that sustainable fashion is expensive – this isn’t necessarily the case,” says Brittany Burns, director of strategy and corporate development at non-profit Fashion For Good. “As [new] innovations become more mainstream, [this] drives the prices down. There’s a shift that has to happen.”

In order to look for new solutions and reduce the environmental impact of the wastewater treatment, Fashion for Good, a global initiative that is here to make all fashion good, in partnership with Arvind Limited, BESTSELLER, C&A and PVH Corp., provided business support, development funding and expertise to a pilot project, that involves the adoption of a new and improved wastewater treatment system to assess the feasibility of the solution. The game-changing wastewater treatment system developed by Scaling Programme start-up SeaChange Technologies was evaluated at the Treatment Plant of Arvind Limited near Gujarat, India. The SeaChange system was implemented over a period of three months to test the feasibility of wide-scale implementation of the system.

A pilot project to access the feasibility of a new wastewater treatment system at scale is said to have provided encouraging results for future implementation of the technology in the apparel supply chain. Conducted by global sustainable fashion innovation platform Fashion for Good- with support from Arvind Ltd, Bestseller, C&A and PVH Corp- the pilot if part of a wider bid to seek cost-effective solutions for sustainable wastewater treatment. It assessed a new system developed by start-up SeaChange Technologies, which is a participant in Fashion for Good’s Scaling Programme.

Fashion for Good’s South Asia Innovation Programme has welcomed 9 start-up innovators into second batch of its Regional Programme. Focusing on innovations in raw materials, wet processing, packaging, end-of-use & digital acceleration, the new selection of innovators bring solutions into the Programme crucial to manufacturing and supply chains in South Asia. The second batch joins Fashion for Good’s global selection of start-ups driving the industry’s transformation towards a more sustainable, circular system.

Goed wapenfeit: Fashion for Good is het eerste interactieve modemuseum ter wereld. In de Fashion for Good Experience, zoals de ervaring in het museum wordt genoemd, hoor, zie en voel je de verhalen achter kleding. Aan de hand van een T-shirt, reis je mee in het productieproces, krijg je te zien langs hoeveel handen het product gaat (gemiddeld zo’n 100!) en wat de ware kosten van het maken van een T-shirt nu eigenlijk zijn. Met behulp van een speciale armband kan je tijdens je tocht door het museum allerlei tips en tricks verzamelen die je verder helpen op je persoonlijke good fashion reis. Thuis kan je ze nog een keer rustig nalezen en om de zoveel tijd krijg je een check-in om te kijken hoe ver je bent.

We have some good news for anyone interested in the sustainable future of fashion. From this weekend Fashion for Good, the international innovation and communication ecosystem leading the global transformation of the industry, is launching digital guided tours of its interactive museum. Led by expert FFG hosts, online visitors will have the chance to learn about the story behind their clothes, the innovations helping to clean up the industry and the different options available for making more sustainable choices.

The launch of ‘A Cut Above’ took place as an online event this week featuring the owners of the curated brands, whose products will be available in the Netherlands for the first time in the Fashion for Good – Good Shop. Using a PechaKucha style presentation, the brands introduced themselves, speaking on how they are taking fashion to the next level; from sourcing – using sustainable materials and zero-waste patterns; to assembly – with 3D weaving techniques; and finally to use – creating infinite styles through modular garments or designing virtual fashion that only exists in the digital space.

De Fashion for Good experience, het Amsterdamse museum gespecialiseerd in duurzame mode, heropent vandaag voor het publiek met een nieuw thema. FashionUnited was aanwezig bij de perspresentatie waar het nieuwe thema voor de programmering, A Cut Above, gepresenteerd werd en de zes ontwerpers die de komende zes maanden centraal staan. Daarnaast lanceert Fashion for Good deze week digitale museumtours en worden er vijf nieuwe museumstukken toegevoegd aan de collectie van het museum.

Fashion For Good is a unique experience that addresses  fashion’s problems and the solutions for designers and consumers to participate in. Brands can collaborate with Fashion For Good to learn innovation solutions to the take-make-waste model and museum guests can pledge to take part in simple solutions to be more sustainable- one step at a a time. The end result is a two-way solution to some of fashion’s biggest problems. For those who can’t explore these pieces in person Fashion For Good is offering virtual tours of these innovative designers and other interactive activities that allow brands and consumers to become a part of the solution.

Rabobank invests in the Good Fashion Fund, which provides loans for sustainable technologies to clothing manufacturers in India, Vietnam and Bangladesh. The objective? Systematic change. The loan from Rabobank (which equates to a value of 6.2 million USD) is a welcome addition to the fund. “We’re delighted,” adds fund director Bob Assenberg. “Rabobank is a leading, innovative commercial bank that focuses on sustainable financing, making it an ideal addition to the two other investors who have a relationship with the fashion industry.

In a recently conducted webinar conducted by Sujata Assomull, Founding Editor In Chief of Harper’s Bazaar, India, stake holders in the industry came together to map out the road ahead. On the panel was Dipali Goenka (CEO & Jt. MD, Welspun India Ltd), Punit Lalbhai (Executive Director, Arvind Limited) and Katrin Ley, Managing Director, Fashion For Good, who discussed the current scenario as an opportunity to inspire the industry to walk towards better productivity in fashion.

Sustainable banking company Rabobank has agreed to invest in the Good Fashion Fund which aims to provide capital for sustainable solutions in fashion industry supply chains. The fund invests in the adoption of high impact and disruptive technologies and circular innovations in the textile and apparel production industry, particularly in India, Bangladesh and Vietnam.

Fashion for Good, the global platform for innovation, has received a funding from Rabobank. With a target size of $60 million, company’s current fund capital has reached around $19 million. This fund provides long term funding to apparel and textile manufacturers in India, Bangladesh and Vietnam and other Asian countries to implement impact technologies.

Een concept naar ons hart? Fashion for Good. Een toptitel voor een puik concept: Fashion for Good een wereldwijd initiatief om alle mode, simpelweg, goed te maken. Juist, je goeie (zondagse) goed, goed.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to their long-term success.

Vanaf 1 juni mogen we eindelijk weer naar het museum. Vogue verzamelde daarom een aantal van onze favorieten, en tipt direct wat voor moois er allemaal te zien is.

Video-podcast ‘Act to make an impact’ is a series highlighting positive changes being made to the fashion industry. Titled “Is circular fashion the ultimate answer to the current failing fashion system?”, this edition is the 4th in the series. This podcast was recorded at Fashion for Good earlier this year.

Anne-Ro Klevant Groen (Fashion for Good) interviewed fashion designer Iris van Herpen especially for Vogue ‘s new initiative.

The findings are a result of a survey conducted by Dutch sustainability initiative Fashion for Good which was shared with 105 innovators in its programmes to gauge the impact of the crisis on sustainable fashion startups and what support they need moving forward.

Any big discussion about sustainable fashion must include the impact being made by Fashion for Good. Headquartered in Amsterdam, it runs accelerator programmes for early stage companies and scaleups reshaping the industry and – since 2018 – it has been home to an amazing interactive museum where visitors can experience the future of fashion. FFG is also at the heart of a growing communication ecosystem dedicated to inspiring actions that can fast-track the transition. And next week it is hosting an online event: Unpacking the Shifting Role of Sustainability in Fashion

7 experts share their thoughts on what steps they would like to see the fashion industry take now and post-coronavirus.

Though the COVID-19 pandemic may bring a period that stalls innovation as businesses and the supply chain strive to restore themselves, Fashion for Good managing director Katrin Ley says innovation is essential to “reinvigorate business” and “emerge stronger” from this critical period.

Following an improv virtual selection day, held in light of travel restrictions, global sustainability initiative Fashion for Good (FFG) has selected its seventh batch of innovators to embark on its now ritual Accelerator programme, although the landscape for industry collaboration looks far more challenging.

London-based commercial recycling company First Mile has partnered with sustainable fashion innovation platform Fashion for Good to tackle plastic polybag waste in the fashion industry with a new London-based pilot scheme.

Ashley Holding, innovation manager at Fashion for Good and Adam Gendell, associate director of GreenBlue’s flagship project, the Sustainable Packaging Coalition, discuss findings from their joint whitepaper.

Due to current circumstances surrounding Covid-19 pandemic, Fashion for Good held its first virtual Selection Day, hosting international audience of corporate partners and innovators through an online webinar.

Thirteen international startups reshaping the fashion industry have been selected for the internationally-renowned Fashion for Good accelerator. For the first time, due to the deadly COVID-19 pandemic, the seventh batch were picked via a virtual selection day.

Meanwhile, Fashion for Good is on a mission to produce a closed-loop solution for the ubiquitous polybags inherent in fashion retail and e-commerce. Through its Circular Polybag Pilot, launched in December, the collective aims to minimize the use and impacts of the roughly 180 billion virgin polybags produced to store, transport and protect garments, footwear and accessories each year.

By connecting investors with large-scale manufacturers, Fashion for Good is working on making the industry greener.

Fashion for Good kicked off its South Asia innovation program last week, selecting nine innovators “at the cutting-edge” of fashion’s circular transformation.

Katrin Ley from Fashion for Good and Catharina Martinez-Pardo from the Boston Consulting Group (BCG), the authors of a new report on what it will cost to meet the industry’s sustainability goals, join Mike Schragger from the Sustainable Fashion Academy.

Innovations emerging in the fashion industry in response to sustainability pressures present unprecedented investment opportunities, which Boston Consulting Group (BCG) and Fashion for Good estimate at $20 billion to $30 billion annually, according to their new report. In conversation with Richa Bansal, Fashion for Good’s Finance Director Rogier Van Mazijk and BCG Principal Catharina Martinez Pardo throw light on the findings.

Recycling company First Mile has partnered with global sustainable fashion innovation platform Fashion for Good on a new pilot scheme that aims to tackle the issue of plastic polybag waste in the fashion industry.

Global sustainability initiative Fashion For Good (FFG) has partnered with UK recycler First Mile to streamline plastic polybag recycling efforts in London, as it expands the outlook of its Plastics Packaging Project.

It’s going to cost $20 billion to $30 billion a year to live out the fashion industry’s sustainability promises. That’s the amount needed to be deployed per year toward the development and scaling of disruptive innovations and business models in the fashion industry in order to see a significant “step change” by 2030, according to a report from Boston Consulting Group and Fashion for Good.

In 2020, sustainability is at the top of the fashion industry’s agenda. The industry’s environmental and social impacts are well documented. Under growing consumer and regulatory pressures, industry leaders are recognising the urgent need to move towards responsible practices. The question now is how the industry will transform to achieve a sustainable operating model.

In gesprek met mede-oprichter van Circular Fashion: Ina Budde
Circular.fashion mag dan wel voorop lopen op de weg naar circulariteit, maar tegen wie kijkt Budde op. Wie of wat inspireert haar tijdens haar werk? Fashion for Good komt ter sprake, vooral omdat het grote en impactvolle bedrijven en innovatoren samenbrengt op een plek waar het niet draait om concurrentie. “We kijken op naar al deze initiatieven Samen kan immers de beste en grootste impact gemaakt worden en kan de ontwikkeling versneld worden.

In de Fashion for Good Experience, een interactief museum in Amsterdam, is vanaf 13 december 2019 een tijdelijke tentoonstelling te zien met de outfits van de Redress Design Award 2019-finalisten. Dat meldt de organisatie in een persbericht. Redress is ‘s werelds grootste duurzame modeontwerpwedstrijd.

Vanaf 13 december opent de Fashion for Good Experience een tijdelijke tentoonstelling met de outfits van de finalisten van de Redress Design Award 2019. Redress is ‘s werelds grootste duurzame modeontwerp wedstrijd uit HongKong.

De unieke stukken van de finalisten zijn gemaakt door middel van upcycling, hebben ‘zero waste’ of zijn in elkaar gezet met verschillende reconstructie-technieken. Ze zijn ontworpen door internationale game changers, met als doel de mode-industrie te transformeren.

Fashion for Good in partnership with Adidas, C&A, Kering, Otto Group, PVH Corp, and Cadel Deinking, has launched a new pilot project—The Circular Polybag Pilot, which will explore a solution to reduce use and impact of virgin polybags in fashion industry. The pilot is a first in apparel industry to trial a truly circular solution for polybags.

L’initiative Fashion for Good lance un nouveau projet pilote, le Circular Polybag Pilot qui explorera une solution qui vise à réduire l’utilisation et l’impact des emballages polybags vierges dans l’industrie de la mode. Orchestré par Fashion for Good en partenariat avec adidas, C&A, Kering, Otto Group et PVH Corp., avec Cadel Deinking, un innovateur du programme Fashion for Good Accelerator, le pilote est une première dans l’industrie du vêtement à tester une solution véritablement circulaire pour les polybags.

We kopen nu bijvoorbeeld twee keer zoveel kleding als vijftien jaar geleden, maar dragen die echter maar half zo lang. Dat heeft een enorme druk op onze samenleving en planeet. Om hier aandacht aan te besteden, werken Zuiderzeemuseum en de Fashion for Good Experience samen aan een speciale presentatie en programmering rondom duurzaamheid die plaats zullen vinden in de Experience.

An Organic Cotton Traceability pilot has successfully combined on-product markers and blockchain technology to track organic cotton from farm to consumer, a first in apparel industry. The pilot is a collaboration between Fashion for Good, C&A Foundation & Organic Cotton Accelerator, supported by C&A, Kering, PVH Corp, Zalando and Bext360 as technical partner.

2. Fashion for Good presents REBORN

De Fashion for Good Experience is een interactief modemuseum dat gebruikt maakt van de nieuwste technologieën. Het museum vertelt de verhalen achter de kleding die je draagt en laat je zien hoe je zelf actie kunt ondernemen en een positieve invloed kunt hebben op de mode-industrie.

Zaterdag 2 november openen ruim 57 Amsterdamse musea ‘s avonds hun deuren. Dit zijn de Vogue picks.

5. Durzaam design: ‘Wat is duurzaamheid voor jou?’ is de vraag die Fashion for Good jou stelt tijdens Museumnacht. Onder meer Hanna Verboom, Jessica Gyasi en Kim Feenstra gaan in gesprek over hun visie op duurzaamheid en hebben dit uitgedrukt in een T-shirt design die tijdens de avond onthuld wordt. Je kunt ook zelf de designstudio induiken en je duurzaamheid statement maken.

Hoe kun je – wedding wise – liever zijn voor het milieu? We vroegen het aan ontwerper Tess van Zalinge. Momenteel schittert haar tentoonstelling van upcyclede vintage bruidsjurken in Fashion for Good, die ze maakte met weddingplanner Lotte Grossman (samen staan ze ook wel bekend als “tesswithlotte”).

In de Fashion for Good Experience aan het Amsterdamse Rokin kan je op dit moment meer leren over de geschiedenis en de tradities rondom dé jurk. Ook is er een selectie van geüpcycelde vintage bruidsjurken te zien van Tess van Zalinge en Lotte Groosman,  onder het merk “tesswithlotte”.

Ha viaggiato in tutto il mondo, visitando anche luoghi pericolosi – fabbriche come il Rana Plaza in Bangladesh, per esempio, dove morirono più di mille persone – Ha fatto domande scomode e investigato temi scottanti, andando a fondo in questioni molto delicate. Ed è rimasta sconvolta di fronte al quello che ha scoperto. Lei è Dana Thomas, scrittrice di best seller del New York Times. Il suo ultimo libro? “Fashionopolis: il prezzo della moda veloce e il futuro dei vestiti” e l’ha presentato in questi giorni al Fashion for Good di Amsterdam, il primo museo della moda sostenibile al mondo.

De Fashion for Good Experience is een interactief modemuseum dat gebruikt maakt van de nieuwste technologieën. Het museum vertelt de verhalen achter de kleding die je draagt en laat je zien hoe je zelf actie kunt ondernemen en een positieve invloed kunt hebben op de mode-industrie.

Het nieuwe thema REBORN duikt in de merken die zich richten op circulariteit, door biologisch afbreekbare materialen of gerecyclede kleding en schoenen te creëren en proberen het gebruik van nieuwe materialen zoveel beperkt te houden. Naast dit thema wordt een tijdelijke tentoonstelling van upcyclede vintage bruidsjurken getoond door ontwerper Tess van Zalinge en weddingplanner Lotte Grossman onder het merk “tesswithlotte”.

“Fashion For Good” nurtures initiatives for the future of the fashion industry. Many exhibits from the fashion and apparel manufacturing industries that take into consideration the environment, society, and global economy are on display. Therefore, it is also known as “Ethical Fashion Museum”. Exhibitors include emerging companies that are attracting attention to sustainable fashion and innovations from global companies such as Adidas.

Fashion for Good launched its new Good Shop theme REBORN 11th of October. REBORN dives into the brands that are trying to close the loop in fashion, creating apparel and footwear that is circular and reduces the need to use new resources.

Fashion for Good lanceerde gisteren het nieuwe Good shop thema REBORN. REBORN duikt in de merken die zich richten op circulariteit, door biologisch afbreekbare materialen of gerecyclede kleding en schoenen te creëren en proberen het gebruik van nieuwe materialen zoveel beperkt te houden. Het nieuwe thema bevat merken zoals FRANKIE Collective, die items van overproductie omzetten naar populaire streetwear, Silfir, formele unisex-kleding die blijvend gerepareerd of opnieuw geverfd kan worden om ze langer draagbaar en trendy te houden, en een capsulecollectie van Cradle-to-Cradle gecertificeerde kleding van C&A. Naast het thema wordt een tijdelijke tentoonstelling van upcyclede vintage bruidsjurken getoond door ontwerper Tess van Zalinge en weddingplanner Lotte Grossman onder het merk “tesswithlotte”.

In het Fashion for Good Experience aan het Amsterdamse Rokin zullen Tess en Lotte vanavond hun demi-couture collectie voorstellen die de vernieuwde vorm van upcyling perfect voorstelt.

The Fashion for Good-Plug and Play Accelerator Programme is helping to facilitate a sustainable revolution across the industry. In nurturing and advancing a conveyor belt of startups driven by a passion to deliver a clean future for fashion, it is fast tracking transformations that are good news for people and planet.

Global sustainability initiative Fashion for Good appeared at the Hong Kong Fashion summit yesterday to showcase a new investment fund dedicated to driving sustainable fashion in Asia.

The team at Fashion for Good have launched the “Good Fashion Fund” to initiate systemic change in the apparel and footwear supply chain, through investing in innovative technologies focused in India, Bangladesh and Vietnam. Fashion for Good, based in Amsterdam, is partnering with corporate fashion leaders at the C&A Foundations, impact investment firm FOUNT and Hong Kong-based The Mills Fabrica to début the fund. Aiming to disrupt the manufacturing culture in south-east Asia, the fund was revealed at the Hong Kong Fashion Summit 2019.

A new funding platform initiated by Fashion for Good (FFG) has launched today that will focus on mobilising budding innovations within the textiles industry by providing the crucial capital needed to scale up such solutions.

In June this year, Amsterdam’s Fashion for Good launched a new theme in their Good Shop: COLOUR, exploring the alternative methods to colouring textiles and footwear. The Good Shop is the concept store within the Experience – the world’s first interactive museum for sustainable fashion and innovation.

Innovative startups from India with disruptive sustainability solutions applicable to the fashion supply chain will now have the opportunity to be part of a Asia innovation programme launched by Fashion for Good, supported by Intellecap.

I’m just back from two weeks in Europe, where the conversation about circularity is going on in earnest. Not surprisingly, the conversation has hot spots, such as the Netherlands, where the national government has stated a goal of achieving a circular economy by 2050 (and a 50 percent reduction in the use of materials, fossil fuels and metals by 2030).

To improve the carbon footprint of the fashion industry, the group wants a greater presence in dominant countries for fashion manufacturing. Disruptors Welcome: The sustainability-minded Fashion for Good is expanding to South Asia with the launch of a regional innovation program.

Fashion For Good is launching a South Asia Innovation Programme to help sustainable fashion startups in the region reach their full potential. Amsterdam-based FFG is transforming the industry globally, with the support of the C&A Foundation, and a host of corporate partners, including C&A, adidas, Kering and PVH Corp.

Following the previous two successful themes, Splash and Naked, global sustainability initiative Fashion for Good has launched a new theme named Colour in their Good Shop on Thursday that explores alternative methods for colouring textiles and footwear. Six brands and designers challenge current dyeing and colouring processes in fashion, which can be explored in the Good Shop. There will also be events, workshops and panel discussions accompanying the theme, dyeing, digital printing and more.

Met de onthulling van een circulair T-shirt is de lancering van Dutch Circular Textile Valley – door de organisatie nu al liefkozend DCTV genoemd – een feit. De DCTV is in het leven geroepen om de transitie naar een circulair kleding- en textielsysteem te versnellen. Het shirt met daarop een circulair logo werd in ontvangst genomen door experts van Fashion for Good, Circle Economy, ABN Amro, MVO Nederland, Het Groene Brein en Modint. Samen vormen zij het versnellingsteam achter het nieuwe initiatief DCTV.

A new report has been published by Fashion for Good and Accenture Strategy, exploring the financial viability of circular business models in the fashion industry.

The fashion industry can profit from moving to circular business models. That’s the clear message from a new report jointly penned by Fashion for Good and Accenture Strategy.

Textile manufacturer Arvind Limited is the latest company to join the global sustainability initiative Fashion for Good. With Arvind, a global leader in apparel manufacturing and trailblazer in advanced materials, the Fashion for Good Innovation Platform gains a well-experienced partner “committed to testing and implementing sustainable innovations” according to a press release published today.

We live in an age of unprecedented demand on our global resources. The fashion industry is one of the world’s largest polluter, just behind oil. Fashion for Good is a platform for sustainable fashion innovation. Its mission is to bring together the entire ecosystem to make fashion a force for good. Liz Gyekye, Deputy Editor at Bio Market Insights, catches up with Georgia Parker, innovation manager at Fashion for Good.

Do you get excited when hearing about breakthrough sustainability apparel innovations – such as fibers made from fruit waste or blockchain technology being used to track and trace the origin and content of your clothing? Do you sometimes wonder if these breakthroughs are too good to be true? Greg Stillman and Rogier van Mazijk work with visionary entrepreneurs and impact investors every day.

A strategic partnership has been established between industry innovation hub Fashion for Good and Switching Gear, a project set up by Circle Economy. The initiative has been started with the aim ​of accelerating re-commerce and rental business models within the apparel sector, and will collaborate with six brands to design and launch pilots of new business models by 2021.

To transform the fashion industry, global fashion retailer C&A together with its corporate foundation, the C&A Foundation, launched the Fashion for Good Centre in Amsterdam two years ago, with the aim of transforming the fashion industry, driving its transition to a circular economy and bringing industry players together to “reimagine how fashion is designed, made, used and reused”.

Green fashion has never been so hot a topic and the capital of the Netherlands is fast-proving why it should be every eco-fashionista’s next trip. But what is it that Amsterdam is doing that makes it stand out sustainably from the rest of the fashion capitals? Amira Arasteh looks at some key Dutch designers paving the way for slow fashion and why they think every step adds value to the journey.

A growing number of young brands are putting sustainability at the center of their business models. As part of WWD’s special Earth Day coverage, here are 12 emerging green designers.

Sustainability is a prevailing topic with fashion executives, but consumers need pragmatic advice — not statistics — to take action. In the ongoing battle to try to make consumers more sustainable, statistics are often the weapon of choice. But as for what will actually make shoppers change their everyday behavior and adopt more planet-saving habits, that on-the-ground strategy encompasses more varying directives.

The ethical pioneer and her head of innovation, Claire Bergkamp, discuss how to turn a commitment to the planet into a stylish, profitable proposition in Vogue’s Get Your Greens series.

For nearly 20 years Adidas AG has pursued an environmental and technological holy grail: a sneaker that can be recycled and reused in new shoes without any waste. It’s a feat of design and engineering that has proved elusive.

“For us at Supplycompass, it’s about bringing supply chains into the 21st century via vetted online marketplaces and the digitisation of design development, sourcing and production management methods. Once every player in a supply chain is working from the same platform, the interconnectivity and purchasing that happens throughout the system will allow brands much greater traceability and certainty on compliance and impact”

Awareness and information around sustainable practice and jobs are few and far between; reliable resources are limited; and learning to divorce personal ethics with professional practice can be a challenge. Here, Bergkamp shares her insight on how best to start a career in fashion’s growing sustainability sector.

In episode four of Impact Unpacked, Chloe and Helen dive into fashion, style, clothing – they chat about how fast or cheaply made fashion negatively impacts the environment, and explore the many creative initiatives being taken to provide style to consumers while being good for people, and the planet.

Amsterdam is not only home to Denham the Jeanmaker, Kings of Indigo and Kingpins, which begins Wednesday at Westergasfabriek. The Dutch city is also a trailblazer in sustainability, leading by example with initiatives to increase the number of zero-emission vehicles on its roads, to establish a circular economy through new business models and to take actions that will make it “climate proof” by 2020.

Amsterdam is establishing itself as the global capital of the burgeoning sustainable fashion industry. I’ll be checking out how the city is inspiring this welcome trend over the next couple of days, as I meet the innovators changing an industry that is one of the worst polluters.

The fashion industry is one of the largest polluters in the world. In an effort to look for more sustainable ways of working, the Amsterdam-based non-profit platform Fashion for Good aims to connect and inform all major players in the field, including consumers, through its impressive office, event space and museum. Fashion for Good’s Communications Manager, Anne-Ro Klevant Groen, explains why the pace must be stepped up to stamp out fast fashion.

At Good On You, we firmly believe in transparency. We think it is the first step towards accountability and making the fashion industry more ethical and sustainable. But how did we come to this current state where we know nothing (looking at you, Jon Snow) or at least very little about how our clothes are made?

Los amantes de la moda, la innovación y la sustentabilidad no pueden dejar visitar el museo Fashion for Good Experience en Ámsterdam. En octubre de 2018, en la capital holandesa se inauguró el primer museo dedicado a la innovación de la moda sustentable.

Geef mij maar Amsterdaaaam! Onze hoofdstad… of je er nu woont, er regelmatig komt of er nog nooit bent geweest: het mooie Mokum zit barstensvol leuke en inspirerende plekken. Misschien zelfs zóveel dat je door de bomen het bos niet meer ziet.  Luxeprobleem, anyone? Een goede reden om onze favoriete to-do’s eens voor je op een rijtje te zetten.

Today Fashion For Good announced their fifth batch of innovators who will be joining their Plug and Play Accelerator. The selected ten innovators will be partaking in a twelve-week programme that includes mentorship and business development opportunities with Fashion For Good’s corporate partners.

A handful of new initiatives, products and innovations continue the attack on fashion’s wasteful and environmentally and socially destructive practices from a variety of angles.

A new wave of companies looking to make fashion more sustainable has joined Fashion for Good’s Plug and Play Accelerator program, which provides them with a twelve-week curriculum including mentorship and business development opportunities from Fashion for Good’s corporate partners C&A, Adidas, Bestseller, Galeries Lafayette, Kering, Otto Group, PVH Corp, Stella McCartney, Target and Zalando.

AMSTERDAM – A fifth batch of innovators have joined the Fashion for Good-Plug and Play Accelerator, as ten entrepreneurs were selected from hundreds of applicants.

They will undertake a twelve-week curriculum which includes mentorship and business development opportunities, with the aim of driving market validation and priming the technologies for implementation at scale.

Fashion for Good is the first of its kind. It’s a museum specifically showcasing sustainable fashion and a hub for educating yourself on the harmful impacts the industry creates. Whether you’re like me and are already well-versed in what the phrase ‘fashion for good’ can possibly mean or whether you’re completely new to it all and have spontaneously found yourself at the museum on a tourist trip, it’s now at the top of my recommendations list.

AMSTERDAM – The developers of a new tracing system say they are confident they will soon be able to fully trace organic cotton from the farm right through to the consumer. Pressure for greater transparency and sustainability in the fashion industry is intensifying, with consumers more aware than ever of the ethical and environmental impact of fashion, while governments are beginning to demand accountability from brands and retailers for their supply chains.

Consumer demand is driving fashion outlets to use more organic cotton, pushing the commodity to a global market of over $15 billion. Despite double-digit growth in production year over year, companies struggle to meet that demand, and the fragmented nature of the supply chain makes it difficult for manufacturers to know if the cotton they’re buying is actually organic—or just a knockoff.

Norwegian outdoor brand Norrøna has been announced as the latest company to join forces with Fashion for Good, as the sustainable fashion initiative continues to gain industry traction by working with an ever-growing pool of apparel sector organisations to support innovation.

AMSTERDAM – Sustainability initiative Fashion for Good (FFG) has announced the theme of its next capsule collection which will hone in on transparency within the industry. The ‘Naked’ collection – only the second of its kind to be held in FFG’s museum which opened in October – will comprise garments manufactured by six new partnering brands which purport to prioritise sustainability and circularity in their supply chains.

The Fashion for Good museum in Amsterdam is educating people about where their clothes come from and what types of sustainable options are out there.

Dutch consumers will get their first taste of Los Angeles transparent label, ReformationJeans, at the Fashion for Good Experience.

Beginning Feb. 1, Reformation will be one of six sustainable brands included in Fashion for Good’s new capsule collection focused on transparent brands, called “Naked.”

The Amsterdam-based interactive museum is the first dedicated to sustainable fashion innovation. The “carefully curated” selection of brands—Reformation, A.BCH, Allbirds, ASKET, la fille d’O and Swedish Stockings—will be featured in the museum’s contemporary retail space.

Paddestoelenleer, gescheurde panty’s, tweedehands spijkerbroeken en versleten sokken. De tentoonstelling van de Redress Design Award laat zien dat je alles mag gebruiken om een originele jurk te ontwerpen, zolang je maar niets verspilt.

An exhibit featuring pieces from the Redress Design Awards 2018 opened at Fashion for Good Experience in Amsterdam. The diverse array of collections were made entirely from waste, ranging from the usual suspects of dead stock textile and surplus materials from manufacturing, to more unusual contributors such as furniture offcuts and sofa fabrics. Finalists created unique pieces with zero-waste, utilising various up-cycling and reconstruction techniques to demonstrate the endless possibilities of sustainable fashion. The exhibition is open until 14th February and is free of entry.

Het in Los Angeles gevestigde modemerk Reformation zet voor het eerst voet aan de grond in Nederland. De collectie van Reformation is vanaf volgende maand te koop in een pop-up shop, namelijk in de Good Shop van Fashion for Good in Amsterdam. Dat bevestigt het innovatieplatform in een email aan FashionUnited.

Goed nieuws voor alle fans van het Amerikaanse merk Reformation: vanaf 1februari 2019 kun je het merk kopen in de Good Shop bij Fashion for Good in Amsterdam. Met een klantenlijst aan beroemdheden als Rihanna, Leandra Medine en Taylor Swift en ruim 1 miljoen volgers op Instagram vindt het hippe merk uit Los Angeles eindelijk zijn weg naar Amsterdam. Naast de Instagramfähige jurken is er nog een andere reden om het merk hoog op je lijstje van favorieten te zetten: alle kleding wordt op een duurzame manier vervaardigd.

Según el informe Theme & Museum Index de TEA / AECOM de 2017, un total de 107.976.000 de personas visitaron alguno de los 20 museos más populares del mundo. Un crecimiento interanual de un 0,22% y una cifra total que demuestra una realidad: estas instituciones culturales están más de moda que nunca.

Bestseller, the intentional fashion company with more than 20 brands in its portfolio including Vero Moda and Jack and Jones, has announced that it is partnering with innovative platform Fashion for Good to help bring “game-changing” circular innovation to supply chains.

AMSTERDAM – International fashion house Bestseller has entered a strategic partnership with Dutch initiative Fashion for Good (FFG) as the pair look to drive the mass fashion market’s adoption of sustainable, circular technologies.

Fashion for Good, die in Amsterdam ansässige Plattform für nachhaltige Mode, gab heute bekannt, dass sie sich mit dem dänischen Modekonzern Bestseller zusammenschließt.

A staggering 85% of apparel ends up in landfill in America alone – a trend that needs to quickly go out of fashion. Initiatives like Fashion for Good are working to reshape the industry. A collaborative – global community – of fashion’s biggest hitters and most promising startups, it supports both advance their ambitions to become icons of sustainability and style. And international family-owned fashion firm BESTSELLER is now teaming up with FFG to change what’s on the peg and reduce waste.

Clare Press, the Editor-At-Large of Vogue Australia for sustainable fashion, has officially and successfully launched her book “Rise & Resist, How to Change the World” in Europe at the Fashion For Good in Amsterdam, the first Museum of sustainable fashion in the world.

The Otto Group has signed up to the Fashion for Good Innovation Platform, and with others, will now become part of the Dutch-based NGO’s selection process for new innovators and start-ups that focus on sustainability in the textile and clothing sectors.

Amsterdam-based sustainable fashion platform Fashion for Good announced today that it has welcomed German e-commerce giant Otto Group and its companies Otto and Bonprix as its partners.

Five more startups have been selected to join Fashion for Good’s scaling program, which provides companies looking to make fashion more sustainable with a boost to scale up their businesses. These are the newcomers:

Am Thema Nachhaltigkeit kommt in der Mode niemand mehr vorbei. Doch zwischen Lippenbekenntnissen und erhobenem Zeigefinger geht die Lust an der Mode oft verloren. Das will eine Ausstellung in Amsterdam ändern.

From pedal-powered vehicles to solar-panelled bike paths, the Dutch are known for their sustainable and innovative approach to the everyday, so it’s no surprise that the world’s first sustainable fashion museum has found its home in the capital city of Amsterdam.

The Dutch have done it again! Created an interactive gaming and shopping experience that teaches you about sustainable fashion at the same time.

The very first museum of sustainable fashion in the world opened its doors last week in Amsterdam – and has definitely been making a “Splash” ever since, just like the name of its main theme for the next three months. It’s called Fashion For Good and it stands for a unique experience that stimulates visitors to reflect, become aware and engage. We believe that not a single visitor will leave without being affected by what they have witnessed – and will definitely be inspired and moved to make a difference.

As of October 5th a new, truly unique experience has opened in Amsterdam. Designed to inspire, inform and equip, it’s the brainchild of Fashion for Good, the collective committed to seeing the fashion industry shift towards sustainability around the world.

Fashion For Good is an interactive museum that aims to teach visitors about innovations in the fashion and textiles industry, designed by US-based studio Local Projects.

Fashion for Good, the Dutch organization dedicated to circular fashion, has opened what it is billing as “the first interactive museum for sustainable fashion innovation.”

AMSTERDAM – The doors have opened on a new museum which informs and inspires end consumers about the latest thinking in sustainable fashion. The new Fashion for Good experience in Amsterdam is an immersive, interactive museum fitted with smart technology which aims to “change the hearts and minds of the visitors by telling stories behind the clothes [they] wear.”

The tech-driven museum experience presents a sustainable vision of the fashion industry that is designed to shift mindsets and buying habits. Visitors can take a ‘personalised digital journey with an RFID- bracelet’ and delve into the history of fashion, as well as discover more about how they can play a big part in accelerating it towards a sustainable future.

Amsterdam kan een nieuw museum aan haar lijst toevoegen, en wel een museum over circulaire mode. Het Fashion for Good Experience is nu geopend, en focust zich volledig op duurzaamheid binnen de mode-industrie.

Amsterdam is een te gek interactief museum rijker: Fashion for Good. Het huist op de onderste etages van het gelijknamige, ambitieuze wereldwijde hoofdkwartier voor duurzame mode aan het Rokin. Doel? Bouwen aan een groeiende beweging van ‘good fashion-lovers’.

AMSTERDAM – The Fashion for Good Experience has opened its doors to the public as a new chapter begins for the Netherlands-based sustainable fashion hub.

Amsterdam — Fashion for Good, the global initiative for sustainable fashion, has opened the doors of its museum in Amsterdam, the Netherlands, today. The space aims to show visitors how clothes are made and help them to discover innovations shaping a more sustainable future for fashion. FashionUnited visited the museum ahead of its launch and spoke to the organization about the initiative.

Fashion for Good has announced an official partnership with Stella McCartney, the leading global luxury lifestyle brand. A physical creation of a new collaboration between Stella McCartney and Fashion for Good will be on show at the Fashion for Good Experience from October 5. An interactive technology-driven museum, it features a dress that was designed by Stella McCartney and which has been dyed by Colorifix, using engineered microorganisms.

Weten waar je kleding vandaan komt is een trend die we steeds vaker zien. Alles mag sustainable of conscious zijn. Verschillende merken volgen en we worden ons steeds bewuster van waar onze kleding vandaan komt. Niet gek dus dat Fashion for Good met iets nieuws komt. Op 5 oktober wordt in Amsterdam namelijk de Fashion for Good Experience geopend: een museum dat stilstaat bij duurzame mode-innovatie. De impact die bezoekers van de Experience kunnen hebben op de mode-industrie staat hierbij centraal. In totaal zijn er meer dan vijftig interactieve exposities te bezoeken.

Fashion for Good and ZDHC have announced a joint venture which is seeking innovators in the field of textile chemistry to pioneer technologies to make the industry safer. Companies that apply will run for selection into the Fashion for Good-Plug and Play Accelerator and get the opportunity to participate in December’s Friends of ZDHC event in Amsterdam.

There are many startups that intend to transform the fashion industry. These unconventional fashion tech startups work towards bringing a circular economy in the fashion industry. And, Fashion for Good – Plug and Play Accelerator Programme aims at bringing them together.

Amsterdam can add a new museum to its list, a museum about circular fashion. Soon the Fashion for Good Experience will be opened that focuses entirely on sustainability within the fashion industry.

Fashion for Good, the global sustainability initiative based in Amsterdam, has finally shared details of its new technology-forward museum for sustainable and circular fashion innovations

Sustainability is one of the ‘it’ words in the fashion industry, but for some of the retailers, brands and other parties it is still unclear how you make sustainable products. Fashion for Good now launches toolkits that explain how cradle to cradle products, products that can be reused or recycled, can be made.

Global apparel company, the PVH Corp., is one of those, announcing today it has joined forces with Fashion for Good, a global initiative that offers collaborative and cross-sector programmes – including a startup accelerator and Scaling programme – created to achieve this. PVH Corp’s brands include Tommy Hilfiger and Calvin Klein, so it is well-placed to make a real impact.

Fashion for Good is here to make all fashion good. They believe that no single organisation can transform an industry on its own. This is why the startup has been busy building a global coalition of brands, producers, retailers, suppliers, non-profit organisations, innovators and funders who have a genuine ambition to make all fashion good. The industry-wide collaboration includes partners like Target, Zalando, adidas, Kering, C&A and now PVH Corp.

VOLTAGE Content Director Heather Mierzejewski interviews the Amsterdam-based, international-focused platform for innovation that focuses on innovators and helping them grow through connection to their corporate partners.

The clothing and textile industry will go through a period of transformation over the next decade, during which it will develop new materials and eliminate the chemicals that are both having a detrimental effect on the world’s eco-system.

A new report on textile chemistry commissioned by Fashion for Good evaluates the role of potentially hazardous chemicals used in fashion supply chains and identifies five key areas where innovation could help to reduce their impact on the environment.

Fashion for Good, one of the sustainable initiatives of the C & A Foundation expands the Scaling Program. Three new companies have joined the program; Ambercycle, Bext360 and Tyton Biosciences.

The Amsterdam Fashion Institute (AMFI), Circle Economy and Fashion for Good have announced that they will form a partnership to evolve the current AMFI MA Fashion Enterprise Creation (MA FEC), launched in 2016, into the world’s first master’s degree focused on circular fashion entrepreneurship.

Fashion for Good works to find and accelerate innovative technologies and business models that have the greatest potential to support a circular apparel industry. The global initiative runs the annual programme together with Plug and Play – the world’s largest accelerator – as well as corporate partners, including adidas, C&A, Galeries Lafayette, Kering, Target and Zalando.

The Fashion for Good-Plug and Play Accelerator has revealed the names of the 15 startups selected to participate in its third edition, which kicks off today. Over the next twelve weeks, this new generation of innovators — whose future-fit products and technologies include everything from biodegradable glitter to seaweed-based fabric — will follow a robust curriculum including mentorship from Accelerator partners adidas, C&A, Galeries Lafayette, Kering, Target and Zalando, with the aim of transforming the fashion industry for good.

Eight of the 15 start-ups aim to use renewable raw materials to improve the sustainability of fashion supply chains. Algiknit produces a textile fiber made from kelp that is dyed with natural pigments. BioGlitz produces biodegradable glitter made from eucalyptus tree extract, while Flocus uses kapok fibers to produce yarns, fillings and fabrics. Frumat creates vegan leather from apples. Mango Materials produces biopolyester; Orange Fiber manufacturers fabrics from byproducts of the citrus industry; and Paptic produces renewable packaging materials made from wood fibers. Provenance Biofabrics produces a leather equivalent by engineering the self-assembly of collagen molecules

In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. With an innovation hub in Amsterdam, a startup accelerator in Silicon Valley and a worldwide network of collaborators and changemakers, it aims to demonstrate a better way for the fashion industry to work; a way in which companies, communities and the planet can flourish.

Fashion For Good launched as a global initiative last year to answer this pretty big question.

The non-profit based in Amsterdam not only supports ethical companies working in fashion’s supply chain but is also working on a series of exhibitions and events aimed at shifting consumer consciousness away from disposable fashion.

Fashion for Good x Adidas – Fashion for good is an organisation that works on a simple 5 phase principle of the five Goods; Good Materials, Good Economy, Good Energy, Good Water and Good Lives. This partnership with Adidas will mean that both businesses succeed through each other’s successes. This partnership sees fashion for good cementing its place in the industry as a global initiative to make all fashion good.

2018 is set to become the year sustainable fashion goes mainstream, as more and more fashion retailers, companies and initiatives join forces to make a positive change. Fashion for Good, the global platform for sustainable fashion, has partnered with sportswear leader Adidas to accelerate and scale sustainable innovation in the fashion industry.

Fashion for Good™ is an organisation that enables the widespread adoption of good fashion practices with ‘The Five Goods’: Good Materials, Good Economy, Good Energy, Good Water and Good Lives. With their #GoodFashionResolution Instagram initiative they invited their global community to help collectively brainstorm ways to be more mindful about the clothes you buy, wear and throw away in 2018 – by making a #GoodFashionResolution and sharing it on your Instagram along with the campaign hashtag to spread the word.

On 9 January Fashion for Good, announced that it will partner with e-tailer Zalando. The partnership is designed with the aim of stimulating sustainable innovation in the fashion industry.

The movement pushing for a sustainable fashion industry continues to gather momentum. That is thanks to leading advocates like Fashion for Good, an international initiative which promotes a collaborative, cross-sectoral approach, to delivering change. Fashion for Good does this via a variety of platforms, including its startup accelerator and Scaling programme.

In addition, we may see more progressive incumbents take advantage of startups’ innovations to drive their own sustainability efforts. Fashion for Good is promoting startups in this area. It is collaborating with incubators and other apparel companies to provide funding and operational expertise for developing innovations that promote sustainable practices.

Following the launch of the Ellen MacArthur Foundation’s industry report last week, which called for the collective implementation of more sustainable strategies to introduce a circular economy, the Fashion for Good end-of-year event proved a fertile space for industry leaders to discuss disruptive innovation and scalability.

Fashion for Good has announced it is set to host Long Live Denim!, an event that will enable brands to gather and discuss the progress made by the two-year long Alliance for Responsible Denim (ARD) project, which has recently passed its half way point.

Fashion for Good, founded in partnership with C&A Foundation, is an open invitation for the whole textile industry to collaborate in “bringing good to fashion”.

The problem with the idea of sustainable fashion, is that right now it’s only possible for small and emerging brands.

The inaugural batch of the Plug and Play—Fashion for Good Accelerator programme has graduated. A collaboration between Fashion for Good (with C&A Foundation as founding partner), Plug and Play, and corporate partners Kering, Galeries Lafayette Group and C&A, the accelerator programme identifies innovative start-ups in sustainable fashion.

LiteHide by LeatherTeq, Carcel and EON.ID made the final cut for the program’s second edition.

Fashion for Good is a new global initiative that through innovation and practical action, is convening brands, producers, retailers, suppliers, non-profit organisations, innovators and funders to reimagine how fashion is designed, made, worn, and reused.

With climate change on everyone’s mind, the sense of urgency to change the fashion industry for the better is building. That’s why the recent launch of global initiative Fashion for Good – located in the heart of Amsterdam – and its accelerator programme for startups in the fashion industry couldn’t have come at a better time.

Global fashion retailer C&A, together with its C&A Foundation, is looking to transform the fashion industry.

With an initial grant by founding partner C&A Foundation and an open invitation to the entire apparel industry to join, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in one shared ambition.

Your future wardrobe may be made from bananas, pineapples, flax, and mushrooms, and dyed with organic dyes from microorganisms.

An iconic Gucci bag is coveted by many who follow fashion trends. But a compostable purse made of mushrooms and dyed using regenerative microorganisms? That’s an unusual look.

The first promotion of “Plug and Play-Fashion for Good” has just been put into orbit. And with it the brand new declination, dedicated to innovative fashion in sustainable development, the accelerator of general-purpose start-up Plug and Play.

How fast is fast enough when it comes to clothes and gratification? How much do you really need that dress or bag or platform sandal?

Fashion has been labelled the second most polluting industry after oil. But this does not have to be the case. A new initiative, Fashion for Good, is accelerating change towards a more circular industry, one in which even fast fashion can be sustainable.

Just weeks after the launch of McDonough Innovation’s Fashion for Good innovation and practical action lab in Amsterdam, the 12 startups selected to participate in the Plug and Play — Fashion for Good accelerator have been announced.

Plug and Play hopes that its new accelerator, called Plug and Play-Fashion for Good, will solve some of these issues by connecting textile startups with large retailers. The program, a partnership between Plug and Play, Fashion for Good, a global initiative founded by C&A Foundation, and luxury conglomerate Kering, whose brands include Gucci and Alexander McQueen, launched last week in Amsterdam.

Sustainable textile start-ups focused on everything from mushroom leather to nanotechnology tracers are among the first cohort for Plug and Play and Fashion for Good’s new accelerator programme in partnership with Kering.

AMSTERDAM –  Nanotechnology introduced into cotton gins that can later be scanned and identified to improve the traceability of cotton fibre; the use of microorganisms to replace conventional methods of textile dye production; and new filtration technology using light for cleaning water in textile supply chains are just some of the start-ups awarded a place in the ‘Plug and Play – Fashion for Good’ accelerator to support the scale-up of their textile innovations.

Aiming to fast-track sustainable innovation within the luxury and apparel industries, Fashion For Good, Plug and Play and Kering, a company known for its ensemble of luxury houses in fashion, have come together to give startups the opportunity to be part of an innovation accelerator.

The new group promotes lowering environmental impact of apparel production.

If even Kering, the French luxury group that includes brands such as Gucci, Bottega Veneta, Saint Laurent, is investing in ethical and green startups, there is no doubt about it: the future of fashion is in sustainability.

C&A will launch the first ever t-shirt certified to the Cradle to Cradle Gold standard in June 2017. The plain, 100 per cent organic cotton t-shirts have been produced in conjunction with Indian suppliers Prathiba Syntex and Cotton Blossom.

As a holistic and inclusive open-source initiative, Fashion for Good invites the global fashion industry to reimagine how fashion is designed, made, worn and reused.

The joint-industry “open-source” initiative aims to transition apparel culture toward a Cradle to Cradle inspired circular model.

C&A Foundation, with Fashion for Good, made an industry-wide call for collaboration to transform the apparel industry at a gathering of innovators, sustainability and fashion thought leaders today in Amsterdam.

Global fashion retailer C&A’s charitable arm, C&A Foundation has launched a global initiative aimed at helping brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion.

Fashion for Good is a worldwide laboratory of innovation and practical action based in Amsterdam. Fashion for Good was created with an initial grant from founding partner C&A Foundation,

Global fashion retailer C&A together with its corporate foundation, the C&A Foundation, wants to transform the fashion industry and drive its transition to a circular economy.