Museum Tours

We offer guided museum tours so that you can learn about the current state of the fashion industry, discover new steps to take toward your sustainable fashion journey and learn all about new innovations that are set to disrupt the industry for the better.

During the one-hour interactive tour, you will:

  • be personally guided through the 3 floors of our historic Amsterdam building, where you’ll dive deeper into the past, present and future of sustainable fashion innovation.
  • see the exhibitions up close, learn about materials, techniques and processes, with plenty of room for questions along the way.
  • explore our Good Shop where you can find sustainable clothing, books, and accessories
  • visit our Design Studio, where you can design and print your own Cradle-to-Cradle t-shirt
  • build a personalised action plan with steps you can take towards a more sustainable fashion future.


Virtual tour (Individual)
Group size – join a virtual group of up to 10 people
Length – 1 hour
Access – via Zoom webinar link
Price – 15 euros per person

Virtual tours currently run multiple times a week — choose a digital tour ticket here to book your spot!

In person tour (Individual)
Group size – join a group of up to 10 people
Length – 1 hour
Access – via Rokin 102, Amsterdam
Price – 15 euros per person

Group tour
Whether you are a school, university, or company – if you are looking for a guided tour for a group you can find more info here.  All group tours start from €75 per group, depending on size.