The Fashion for Good-Plug and Play Accelerator

The Fashion for Good-Plug and Play Accelerator is the ultimate 12-week programme for startups driving innovation in sustainability, circularity and transparency to make all fashion good.

Working alongside Plug and Play, a global technology accelerator and the world’s most active early-stage investor, we identify the most promising startups globally. Each year, we invite two batches of 10-15 startups to join our intensive three-month programme.

“The Fashion for Good-Plug and Play Accelerator is a really intense, well thought out programme, lots of input from different brands and it gives you a really good introduction to the industry”
– Peter Thieron, NORMN Hangers

“Fashion for Good has been instrumental in helping us overcome the biggest challenge any start-up has in entering a market, which is making a network with the right connections.”
– Orr Yarkoni, Colorifix

What we are looking for

We look specifically for innovations that fall under one or multiple of the following focus areas:

  • Raw Materials
  • Dyeing & Finishing
  • Manufacturing
  • Retail
  • End-of-Use
  • Transparency & Traceability

What we offer

  • Intensive three-month programme with no fees and no equity required
  • Targeted introductions to industry leaders, brands, retailers and manufacturers, as well as the global Fashion for Good-Plug and Play network
  • Connections to our investor network and potential access to funding
  • Dedicated mentors with innovation and sustainability expertise within fashion, retail and beyond
  • Free office space, working alongside other innovators at our Amsterdam hub


The Accelerator is part of the Innovation Platform, which is supported by founding partner C&A Foundation and run in partnership with corporate partners adidas, C&A, Galeries Lafayette, Kering, Otto Group, PVH Corp., Target, Stella McCartney and Zalando. By facilitating access to these brands and retailers, we give relevant, replicable and scalable innovations the chance to hone product-market fit so they have the best possible chance of success.


If you’re a startup ready to apply, register your interest now.



If you’re a brand, funder or investor who wants to spark and scale the next generation of circular technologies and business models, we’d love to hear from you.


Accelerator Alumni

BATCH 3 – 2018

Algiknit produces textile fibres extruded from kelp, a variety of seaweed. The extrusion process turns the biopolymer mixture into kelp-based thread that can be knitted or 3D printed to minimize waste. The final knitwear is biodegradable and can be dyed with natural pigments in a closed loop cycle.

BioGlitz produces the world’s first biodegradable glitter. Based on a unique biodegradable formula made from eucalyptus tree extract, the eco-glitter is fully biodegradable, compostable and allows for the sustainable consumption of glitter without the environmental damage associated with micro plastics. has created a software that interconnects circular design, circular retail models and closed loop recycling technologies enables fashion brands to design circular garments. Circular clothes are attributed an identification tag that orchestrates a reverse supply chain network of consumers, sorting and recycling companies to close the loop to regenerated textiles.

Flocus produces natural yarns, fillings and fabrics made from kapok fibres. The kapok tree can be naturally grown without the use of pesticides and insecticide in arid soil not suitable for agricultural farming, offering a sustainable alternative to high water consumption natural fibre crops such as cotton.

Frumat uses apples to create a leather-like material. Apple pectin is an industrial waste product which can be used to create sustainable materials that are totally compostable whilst still being durable enough to create luxury accessories. The materials can be dyed naturally and tanned without chemically intensive techniques.

Good on You is a mobile app that provides ethical ratings for about 1,000 fashion brands rated on their impact on people, the planet and animals. It is built on a robust brand rating system which aggregates standards, certifications and publically available data sources into a simple, accessible 5-point score to promote transparency across the fashion industry and to allow customers to make conscious purchasing decisions.

Mango Materials produces biodegradable bio-polyester that can be used as a sustainable alternative to the present polyester utilized in the fashion industry. Microfibres produced from the biopolyester can biodegraded in many environments, including landfills, wastewater treatment plants, and the oceans helping to prevent microfibre pollution and contributing to a closed-loop bio economy for the fashion industry.

Nano Textile offers a sustainable alternative to binder chemicals normally used to attach finishes onto a fabric. Its technology embeds fabric finishes directly into fabric using a process called Cavitation and can apply to a range of products such as antibacterial & antiodor finishes or water repellency. This protects the end-user and the environment from the leaking of hazardous chemicals.

Orange Fiber manufactures natural fabrics from citrus by-products. Orange Fiber is made by extracting the cellulose from the fibres that are discarded from the industrial pressing and processing of oranges. The fibre, through nanotechnology techniques, is enriched with citrus fruit essential oils, creating a unique and sustainable fabric.

Paptic manufactures bio-based alternative packaging materials that are made from sustainably sourced wood fibres. The material has the unique properties of paper and plastic commonly used in the retail sector, but with a much higher tear resistance than paper. The material can be recycled alongside cardboard.

Planet Care has developed a microfibre filter to be integrated in washing machines, that can capture microplastics before they are released in wastewater. The system works on the microfiltration of water based on electrically charged fibres and membrane nanotechnology. This technology contributes to reducing microplastics pollution ending up in the ocean.

Provenance bio-engineers a true leather equivalent by programming the self-assembly of collagen molecules the building blocks of leather. This next generation fabric delivers an efficient and sustainable alternative to leather without harming animals.

Reverse Resources is a platform that enables fashion brands and garment manufacturers to address pre-consumer waste for industrial upcycling. The platform allows fabric and garment factories to map and measure leftover fabrics and scraps so that these become traceable through their following life cycles. By mapping the waste material in the factory, these resources can eventually be reintroduced into the supply chain, limiting the use of virgin materials.

Scalable Garment Technologies Inc. (SGTI) has built a robotic knitting machine linked with 3D modelling software to make custom seamless knit garments. This new knitting technology enables digitization of the entire production process and on-demand manufacturing of custom seamless knit garments. This allows responsiveness to consumer demand while reducing waste.

Style Lend is a fashion rental marketplace. Artificial intelligence and machine learning is used to match users based on fit, as well as style. By renting out garments consumers can extend the life cycle of clothing and delay it from going into landfills.

BATCH 2 – 2017

A Transparent Company brings blockchain technology to fashion supply chains powered by Provenance, to provide verified information about positive products. Bridging the digital and physical worlds’ by making product journeys accessible at the moment of purchase.

Carcel is a premium fashion label manufactured by women in prison using only 100% natural materials.

Colorifix uses the power of biology to bring a new approach to dyeing, avoiding the use of any hazardous chemicals whilst significantly reducing water, energy and waste.

Circular Systems™ presents Texloop™ A recycling and yarn platform focused on creating closed-loop resource efficiency in synthetic, and complex blended fabrics.

EON.ID is the first global tagging system for textile recycling, a system for transforming old clothes into new garments in a similar way to paper recycling.

LiteHide™ by LeatherTeq Leatherteq offers Litehide™ technology, an innovative patented process that eliminates the use of salt in the preservation of animal hides for leather making. They provide the global leather industry, which is seeking to address environmental and regulatory concerns, with a cost-effective solution that has significant supply chain benefits.

Nature Coatings develops high performing, inexpensive pigments from wood waste. Their pigments are capable of reducing water use by 93% at the mill and eliminating pollution.

NORMN Hangers help brands tell their stories and turn their waste into a valuable resource. They aim to displace the billions of plastic hangers used and disposed of globally, with a sustainable communication tool and the world’s first truly zero-waste hanger that fits into all transport and paper recycling systems.

We aRe SpinDye® is an ingredient brand that offers a technically innovative colour system. We deliver a clean, traceable colouring method of textiles with an unparalleled performance and long term awesomeness.

BATCH 1 – 2017

Dropel develops performance-enhanced natural fabrics and fibers for branded apparel companies. They produce a bio-degradable polymer that is implemented into the natural fiber and repels watery or oily substances, thus increasing the lifespan and durability of any fiber.

RePack is implementing a business model for ecommerce, where the packaging is sent back to the store for re-utilization. This has the potential to reduce the carbon footprint by 80% of packaging for e-commerce.

ICA Bremen uses nano technology to introduce tracers into fibers of organic cotton. Later in the value chain, these tracers can be scanned – that way organic cotton and the mix ratio it is used in can be identified. Will be a spin-off of ICA Bremen institute.

Pili Bio uses microorganisms to produce organic dyes to replace petrochemical versions (non-renewable, toxic to work with) and vegetal ones (non scalable, expensive, dependant on weather).

Tersus developed an industrial “laundry machine” that uses recycled (from industrial manufacturing), fluid CO2 as a solvent instead of water, delivering chemical-free textile cleaning targeting dry cleaners – not at-home users. Possibly also usable in CMT finishing.

Mycotex developed a mushroom-based textile that can be grown into custom-fitted moulds. This eliminates the need for yarns, weaving and other process steps. The material is 100% biodegradable and has anti-microbal properties.

The Agraloop Collects waste from fibrous foodcrop production (hemp, flax, banana, pineapple etc.) and turns it into fibers for textiles. These fibers can then be processed using conventional cotton machinery.

Dragon is a novel water purification technology that uses light and has very high efficiency. The technology has been developed by a team from the Riga Technical University.

TIPA has developed 100% biodegradable and compostable packaging solutions made from bio-plastics. Their solutions use less plastics for product packaging and are –in addition – completely compostable after they have been discarded.

CO created an online B2B platform that matches fashion professionals with the connections and resources they need to grow successful and sustainable businesses.

Sundar is a large digital platform connecting brands with textile manufacturers and suppliers as well as those offering specialist services (trim, dye…). Makes it easy for designers to work on new ideas and conveniently find suitable producers. All suppliers are verified.